Game industry business news

Xbox reveals Q4 marketing assault

Microsoft is bullish that it can face off threats from Wii and PS3 with its multi-million dollar marketing blitz this Q4. The platform holder will focus its activity on the Xbox 360’s broader services, including on-demand HD movies, LastFM radio and Sky TV (promo pictured). But these will be joined …

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UK games market sees value soar

The UK video games market’s weekly sales shot up 54 per cent to 27.8m last week – its highest weekly figure since Easter. Unit sales also rose 34 per cent to 1,082,362. The results were driven by this week’s new no.1 and no.2, Halo 3: ODST and Nintendo’s Professor Layton …

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Tesco offers FIFA 10 for £24.97

Despite its RRP of 49.99, consumers are currently able to pick up EA’s FIFA 10 – which is released today – for as little as 24.99 thanks to a fierce price war amongst the UK’s leading supermarkets. Tesco is currently offering the cheapest price in the UK at just 24.97. …

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Skype and Kazaa founders back Zattikka

Casual game outfit Zattikka has won a ringing vote of confidence from two prominent entrepreneurs who helped established some of biggest names on the net. Atomico Ventures is founded by Niklas Zennstrm and Janus Friis; two net veterans who established the likes of Skype, Joost, Joltid and Kazaa. Next in …

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GAME keen on kiosks

In further evidence that GAME is looking to ramp up its pre-owned offering, MCV can reveal that the retailer is trialling US-style kiosks that could allow customers to rent, buy and even trade-in video games. GAME CEO Lisa Morgan told MCV that trial kiosks were now in certain UK stores. …

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JAPAN: Market 10% down in 2009H1

The ongoing decline in the Japanese video game market has so far continued in 2009, with Famitsu reporting that the sector showed a 10.5 per cent decline year-on-year for the period between March 31st and September 28th 2009. Hardware sales fell 15.1 per cent, whilst software fell 7.5 per cent. …

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20 full games join PSP Store line-up

The digital revolution has begun! From today, PSP owners are able to download a total of 20 titles direct to their machines that either have previously been or are currently available on UMD. And unlike Microsoft’s Xbox 360 Games-On-Demand service, which offers prices far steeper than those found at retail, …

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