MCV/DEVELOP News, events, research and jobs from the games industry
And there's 'no major hurdles' in taking its middleware to Apple device, firm says
Read More »Microsoft: â??Big bets define our platformâ??
The 360 manufacturer reveals why it has placed faith in projects such as Natal and the long-delayed Alan Wake
Read More »Sony slams App Store’s ‘free access, no help’
Apple â??leaves developers out in the wildernessâ?? says SCEE's Colaco
Read More »MS: Ruffian â??the right teamâ?? for Crackdown 2
Microsoft Game Studiosâ?? Phil Spencer discusses the â??tensionâ?? in choosing Ruffian over RTW
Read More »Sony to consider â??totally freeâ?? PSP dev kits
Format-holder exploring ways to attract the best smaller independent and hobbyist developers
Read More »Q&A: Microsoft’s Phil Spencer, Part 1
MGS head Phil Spencer discusses the publisherâ??s software strategy
Read More »Q&A: Sony on PSP Minis
Sony Europe's head of developer relations discusses the firm's grand Mini plans
Read More »Big Brother launches Guitar Hero 5 Hefner ads
Activision Blizzard’s Guitar Hero 5 marketing campaign will begin during tonight’s Big Brother final. The first TV ads will be shown during the reality show’s commercial breaks, featuring Hugh Hefner and his playbunnies. Last week, senior brand manager told MCV the ads were developed to follow on from the success …
Read More »Sony faces reality to hire QA staff
New PSN show The Tester to find new 'talent' for platform holder's Santa Monica office
Read More »Heroic sponsorship deals for Activision
Activision says it will invest in more festival sponsorships than ever, after successfully debuting the DJ Hero brand at the Notting Hill Carnival. Last weekend’s event featured a live demo of the game plus DJ Hero branding throughout the Carnival. As the leading music gaming property in the UK it …
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