MCV/DEVELOP News, events, research and jobs from the games industry
Do you have a pic of your sales director doing the dosey doe with Lara Croft? Perhaps your MD had his arms round a man dressed as Croc – with a face that said ‘this is definitely going to be bigger than Mario’. Or maybe the office dream of ‘Naked …
Read More »Batman: Arkham Asylum free online
nVidia is offering consumers a free downloadable version of Batman: Arkham Asylum with some of its newest graphics cards. Consumers who purchase the GeForce GTX 260, GTX 275 or GTX 285 from participating online retailers will receive a coupon for the digital download of the PC edition of Eidos’ highly …
Read More »Sainsburys in console marketing blitz
Supermarket giant Sainsbury’s has pledged to triple its games-related ad spend in an attempt to drive hardware sales this Christmas. Speaking during the firm’s entertainment conference last week, games manager Gurdeep Hunjan revealed Sainsbury’s games strategy for Christmas 2009 and beyond – which it believes will help it claim five …
Read More »Blizzard turns to third Warcraft expansion
Studio to focus on World Of Warcraft: Cataclysm, despite â??new IPâ?? rumours
Read More »Gamestation marches into Europe
The GAME Group has opened its first Gamestation store outside of the UK, MCV can reveal. The firm has unveiled a mall-based store in Alcala de Henares in Central Spain, 20 miles East of Madrid. GAME currently owns 1,342 stores across the UK, France, Spain, Scandinavia and Australia. In the …
Read More »Tesco cuts £25 off PSPgo
Tesco Direct is listing Sony’s PSPgo for 199.97 – 25 less than Sony’s recommended price. Other retailers are sticking to the 224.99 pricetag, but may now feel pressured to cut the price of the system to compete. The site states a launch date of October 2nd – a day later …
Read More »Sony: £250 was the best we could do
SCEE president Andrew House has answered those who claim that Sony’s 50 PS3 price cut didn’t go far enough by saying that a 50 drop was simply as far as the platform holder could go. Of course consumers will absolutely always say 100 off is better than 50,” House admitted. …
Read More »Another iPhone studio turns PSP
Mediatonic to develop a number of digital titles for the PSPgo
Read More »Sony: Were head-to-head with MS
PlayStation platform holder Sony is in bullish mood ahead of the upcoming launches of both PS3 Slim and PSPgo, believing that its two new machines have given it the footing it needs to square up to the challenge posed by Microsoft’s Xbox 360. We’ve competing very seriously, head-to-head, with Microsoft …
Read More »Modern Warfare 2 Prestige Edition sold out
HMV’s allocation of Call of Duty: Modern Warfare 2 Prestige Edition has sold out. The retailer secured exclusive rights to the special edition in July, with the Xbox 360 set selling out first. Despite the sell-out HMV has told MCV that it is looking to secure extra units. However, that …
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