Game industry business news

And to celebrate, the publisher plans to celebrate with a high profile consumer event. Alongside a renewed marketing push that will include online promotions with The Sun, SkySports, FHM, Kerrang and the MSN network, Activision will be inviting gamers to a special Boot Camp event where they can play for …

Entertainment media behemoth MTV is keeping a close eye on the current culture of consolidation at the top level in games – and refused to rule out a move to swoop for a publisher. In an exclusive interview with MCV, conglomerate MTV Newtorks also discusses the ‘definite possibility’ of a …

Over 300 dealers, distributors and suppliers celebrated the first ever trade awards dedicated to the computer retail channel last night, as part of MCV sister magazine PC Retail’s Awards ceremony. Gem was the star of the show, picking up the prestigious Grand Prix prize in recognition of the distributor’s outstanding …

Mainly because it is 20 years’ time now, and we’re still no nearer to popping pills for dinner or living absurdly decedant lives. Unless you’re Kate Moss, I suppose. And it is particularly difficult to decipher what will happen to the games industry once the entertainment giants have moved in. …

Following NPD’s games industry report for North America in February , Nintendo and Sony have responded in bullish fashion and spoken positively about the year ahead. Nintendo, whose DS and Wii were the clear hardware leaders for the month selling over a million between them, said in a statement: Our …

Microsoft’s response to NPD’s February sales figures may have been comparatively muted, but its confidence ahead of the release of Rockstar’s GTAIV is still clear to see. A statement from the firm read: Xbox 360 remained in a supply constrained situation in February. The situation is improving and we are …

CEO of Electronic Arts John Riccitiello has cautioned Take Two’s Board against trying to dissuade its stakeholders from accepting EA’s ‘hostile’ offer for the firm – warning that the move could have a devastating effect on the publisher’s shares. Take Two yesterday urged its shareholders to ‘take no action’ over …

Multiple retailers are offering Xbox 360 bundle deals to coincide with the today’s price drop. Several of these offers are promoted in today’s Metro newspaper, which includes deals from Zavvi, Argos and Blockbuster. Zavvi is offering an Xbox 360 Pro, with copies of Assassin’s Creed, Lost Odyssey and Halo 3, …

Electronic Arts CEO John Riccitiello has said that Rockstar is the publisher’s primary interest” in its bid to acquire Take Two. EA’s buyout of Take Two became a much stronger possibility yesterday – as the US mega-publisher went ‘hostile’ by approaching individual shareholders with a tender offer of $26 per …

US sales body NPD has released its figures for games industry sales in February in North America, and they show a massive 47 per cent increase in software sales and 19 per cent hike in hardware sales – with total national sales hitting a massive $1.33 billion. Breaking that number …