Game industry business news

Sony buys Who Wants To Be a Millionaire? parent

Sony is set to buy 2Waytraffic, the independent production company that owns the rights to Who Wants to Be a Millionaire. According to BrandRepublic, the deal is valued at 137.5 million. 2Waytraffic was set up in 2004 by former Endemol executives. The firm snapped up the rights to Who Wants …

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Brash signs up Lair studio for multi-game deal

Ambitious new publisher Brash Entertainment has signed a multi-game deal with developer Factor 5 to produce titles based on movie IP. Factor 5 has worked on a mix of licence-based games in the past, such as Star Wars Rogue Squadron, and original IP including as Lair and Turrican. The studio …

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Mad Max game on the way

Another major film franchise is set to get the video games treatment: George Miller’s seminal action thriller Mad Max. The movie, which was first released back in 1979 and starred Mel Gibson, is being converted by former SCEA developer Cory Barlog – best known for his work as producer on …

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Sega recruits new marketing VP

Sega of America has named Sean Ratcliffe vice president of marketing. Ratcliffe previously worked for Disney Interactive Studios as marketing director of EMEA, where he helped launch The Chronicles of Narnia: The Lion, The Witch, and the Wardrobe, Pirates of the Caribbean: At World’s End, Spectrobes, and most recently, Turok. …

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Xbox games library to hit 1,000 this summer

Xbox’s quest to become the console of choice for families will be given a huge boost by becoming the first system to offer a library of 1,000 games this summer. That’s according to Xbox VP for Microsoft Interactive Entertainment Europe Chris Lewis, who this week told MCV that Xbox Live …

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Blu-Ray prices hit new high

Samsung, Sony and Sharp are selling Blu-ray players for the highest prices all year, following what is generally considered the demise of rival format HD-DVD, according to a price comparison on Tom’s Hardware . Advocate vendors of Blu-ray dropped prices of players earlier this year, in a move which put …

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Report: Mexican games market to hit $1bn

A new Research and Markets report has forecast that the Mexican video games market could be worth as much as $1 billion by 2010. The review states that the Mexican video game industry is ‘exploding’ and ‘attracting major new marketing investment and luring global game publishers to establish local offices’. …

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Gamers asked to petition PM over tax breaks

The campaign for a UK games production tax credit has spilt over the boundary of the industry – with one concerned consumer starting a petition aimed at Prime Minister Gordon Brown demanding he look into the possibility of implementing tax breaks for the games industry. To read the story in …

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Xbox: ‘We can rule summer’

Tomorrow’s price drop on all three Xbox 360 SKUs will give the console the boost it needs to rule the next-gen battle this summer, Microsoft has told MCV. The platform holder has made a clear attempt to lure in famillies with the cuts, which see its Arcade model retail for …

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