MCV/DEVELOP News, events, research and jobs from the games industry
Consider the alternatives. Wii’s going to take a punishing over Christmas, as family members get ripped on mulled wine and settle their differences on Wii Sports. But you’ll have finished Mario Galaxy before New Year and then it’ll be Easter before you touch it again. Assuming you can actually buy …
Read More »Capcom: Platform exclusivity can still work
Capcom’s marketing vice president Nique Fajors has stated that despite the escalating development costs that have arrived along with the next-generation of games machines, developing games for a lone platform can still be strategically sound. Speaking to Next-Gen, Fajors stated: Exclusives are driven by gameplay functionality and cost. If you …
Read More »Creat Studios focusing on digital downloads
Creat Studios, the team behind PSP shooter Coded Arms: Contagion and the recent Aqua Teen Hunger Force Zombie Ninja Pro-Am, has been officially crowned as a PlayStation Network publisher and confirmed that it is looking to bring both its own titles and those of other studios to the PS3 network …
Read More »ACTIVISION BLIZZARD: Kotick and Kelly to make $40m
Following the merger of Vivendi Games and Activision to create new super-publisher Activision Blizzard, the new company’s president and CEO Robert Kotick and co-chairman Brian Kelly look set to share a $40 million payout, the Financial Times reports . Each will receive around $10 million in change-of-control payments and 363,637 …
Read More »Wii frenzy hits peak with £1000 sale
This morning’s Metro reports that Wii bundles are being sold for a more than 1000 as Christmas looms and desperate parents continue to pay over the odds for the console. While the frenzy has calmed a little – a quick look at the auction site this morning sees the consoles …
Read More »Xbox in £4m ad spend
MICROSOFT IS spending over four million pounds on its Christmas marketing push, matching the figure SCE UK has earmarked for its PlayStation 3 campaign. The platform holder is inviting consumers to ‘jump in’ through a huge range of TV and other media promotions as the Christmas console hardware battle continues …
Read More »UK CHARTS: Activision and Nintendo enjoy November triumph
Nintendo and Activision reclaimed 12.8 per cent total market share in the last month between them – making serious inroads into EA’s lead over its rivals. According to ELSPA/ChartTrack sales data for November, Activision enjoyed a 9.1 per cent jump on the 2.7 per cent revenue share it recorded in …
Read More »Nintendo considering changes to Wii ad strategy
With reports of expensive bundles and extortionate eBay prices plaguing those desperate to track down the increasingly rare Wii in time for Christmas, platform holder Nintendo has told MCV that it is considering changing some elements of its pre-Christmas marketing strategy. Marketing Week reports that all of Nintendo’s allocated Wii …
Read More »Tretton: We underestimated PS3 ‘education process’
CEO of Sony Computer Entertainment America Jack Tretton has admitted that many consumers were still left in the dark about PS3’s capabilities following the console’s launch. In an interview with GameDaily , to celebrate his first full year as CEO, Tretton said: We are on our fourth platform introduction, and …
Read More »JAPAN: DS sales on the rise
The PSP and PS3 may have between them enjoyed a spell of dominance in the Japanese hardware market in recent times, but it seems that Nintendo’s Wii and DS double-team is staging a fight back as both machines enjoy sales rises this week – despite drops elsewhere across the board. …
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