Game industry business news

Brands that work alongside entertainment culture are more likely to create a more powerful connection with consumers than those that don’t, a new study from marketing agency Frukt has found. In the ‘Press Play: Brands and the Power of Entertainment’ report, over 70 per cent of respondents said they would …

Andy Brown, director of Replay Events (pictured right), specialises in retro gaming events. Here, he talks about how serving the retro community has genereted huge growth for his company. When it comes to the games industry, they say everything is cyclical. Every few years, the three major first party players …

Nintendo unveiled a swathe of new Switch and 3DS titles last night, including a brand new Super Mario Odyssey-themed Switch hardware bundle and the news that Bethesda’s critically acclaimed Doom (2016) and upcoming Wolfenstein II: The New Colossus titles will also be heading to Switch over the next year. Doom …

Last night’s Nintendo Direct brought a surprising revelation for the esports crowd, mentioned in passing as Nintendo paraded a variety of Switch games in front of the audience.  Tencent’s mobile MOBA, a 5 v 5 offering, is coming to Nintendo Switch. You might not know the name Arena of Valor, …

The service, which gave us many interesting titles, closes on September 29th but purchases can still be redownloaded in future

ESL UK has announced the details of the ESL Arena’s UK debut at EGX 2017 later this month. EGX 2017 is the largest gaming show in the UK, and the ESL Arena looks set to make it significantly larger, with two stages for esports events: the Twitch Main Stage and …

The Japanese physical video game market was valued at 29.8bn in August, up 82.5 per cent year-on-year, according to the latest figures from Famitsu. This is down to a huge 206.8 per cent spike in hardware sales, prompted mainly by the Nintendo Switch, as well as a 21.3 per cent …

Apple announced three new iPhone handsets last night – the iPhone 8, iPhone 8 Plus and the premium iPhone X – and analysts have said they could mark the start of a new era for augmented reality businesses. "The new iPhones will benefit from the numerous improvements in iOS11," said …

Twitch has appointed Wargaming.net’s Rahim Attaba as its new director of commerce for the EMEA region, the company has announced. In his new role, Attaba will report to VP of gamer commerce Matt McCloskey and be responsible for growing the platform’s economic activity in EMEA, with a special focus on …

UPDATED: Nintendo of Europe has since confirmed on Twitter that the Classic Mini: NES will also be returning to Europe next summer in addition to the US. Nintendo’s highly-sought after Classic Mini: NES is to go back into production, Nintendo of Japan tweeted this morning. The tweet, which Eurogamer has …