Game industry business news

Released with just a tweet, Subsurface Circular breaks all the marketing rules – we talk to creator Mike Bithell

2 mike bithelljpg Released with just a tweet, Subsurface Circular breaks all the marketing rules - we talk to creator Mike Bithell

There are a lot of indie titles around these days, as we all know from often quoted Steam stats. The key problem is getting your title noticed among the mass, and so many months of hard marketing work are put into building a relationship with potential players, doing interviews, releasing …

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Publisher Big Immersive to enter VR and AR markets

1 big immersivepng Publisher Big Immersive to enter VR and AR markets

Publisher Big Immersive has announced it’s entering the virtual and augmented reality markets around the world. Headquarted in the UK and Dubai, Big Immersive already has numerous titles in development from its first party studio based in Lahore, Pakistan, and has three titles that are already available across multiple formats, …

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Yakuza 6 heads west with March 2018 release date

1 yakuza 6 350jpg Yakuza 6 heads west with March 2018 release date

Having released in Japan last year, PS4 exclusive Yakuza 6: The Song of Life will release in Europe and Americas next year, physically and digitally. Sega’s new entry in the Yakuza franchise will hit shelves on March 20th, 2018 and is the most technologically advanced Yakuza title to date,” the …

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Loot Crate partners with Activision for limited edition Call of Duty crate

1 loot crate codjpg Loot Crate partners with Activision for limited edition Call of Duty crate

Loot Crate has partnered with Activision for a one-time limited edition merchandise box to celebrate the launch of Call of Duty: WWII, which releases on November 3rd. Developed in collaboration with Activision, the special crate will include Call of Duty: WWII-themed items, including apparel, gear and other collectibles. The box …

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Splatoon 2 beats Crash Bandicoot to US No.1 in July

4 mario coinsjpg Splatoon 2 beats Crash Bandicoot to US No.1 in July

Splatoon 2 has beaten Crash Bandicoot N. Sane Trilogy to No.1 in the US last month, making it the best-selling title of the July, according to the latest data from NPD. Splatoon 2 was one of three Nintendo titles in the Top Ten best-selling games last month, allowing Nintendo to …

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Tespa to expand collegiate esports work, with help from Blizzard and Psyonix

last yearys champs y uc berkleyjpg Tespa to expand collegiate esports work, with help from Blizzard and Psyonix

Tespa is expanding its college esports work, working in conjunction with game developers Psyonix and Blizzard. In the broadest sense, Tespa is looking to offer more prizes, competitions and membership options for competitors, while also running more broadcasts for fans. Tespa will be continuing to run Overwatch, Hearthstone and Heroes …

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Sarah Hoeksma joins Sold Out as marketing director

1 sarah hoeksmajpeg Sarah Hoeksma joins Sold Out as marketing director

Sold Out the digital and physical publisher today announced that industry marketing veteran, Sarah Hoeksma is joining the team as marketing director. Hoeksma has previously spent time with Ubisoft and EA before her tenure at Eidos and Square Enix Europe where she headed up brand marketing across the company’s Western …

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