Peak season push for Pikmin 3

It’s out now, but Nintendo expects Pikmin 3 to be a Wii U system-seller right up until Christmas.

The company told MCV that it is already planning a post-launch campaign that will run during Q4, accompanying other blockbuster titles such as Super Mario 3D World and Donkey Kong Country: Tropical Freeze.

Pikmin 3 will continue to be a focus throughout the year and there’ll be a re-promotion campaign during peak season to keep it going,” said Nintendo product manager Dani Robinson.

Pikmin 3’s launch campaign is already well underway, with a series of outdoor events and stands. Consumers who visit South Bank and Brick Lane during the game’s launch weekend will be able to play the game and win prizes.

This is on-top of a two-week TV campaign, and video-on-demand activity, which will target the series’ core 16 to 34 year-old audience.