MCV/DEVELOP News, events, research and jobs from the games industry
It’s out now, but Nintendo expects Pikmin 3 to be a Wii U system-seller right up until Christmas. The company told MCV that it is already planning a post-launch campaign that will run during Q4, accompanying other blockbuster titles such as Super Mario 3D World and Donkey Kong Country: Tropical …
Read More »3DS game giveaway gets TV ad push
Nintendo is giving away 3DS games, and is promoting the offer via TV. The firm’s ‘So Many Games’ promotion is a buy-three-get-one-free offer. Consumers who register three recently released 3DS titles will get a download version of a fourth one free. The games in the promotion include Luigi’s Mansion 2, …
Read More »And today’s next-gen console rumour is…
Face it – this won’t stop until we finally see the machines at either E3 this June or E3 2013. Today’s report comes from VG247, which claims to have word on the Next Xbox’s specs from an assortment of anonymous sources. Firstly, the site takes great delight in stressing that …
Read More »Mass Effect 3 merchandise lifts off
EA has kicked off a licensing drive for Mass Effect 3, with accessories, figures, posters and more ready to rock retail this Friday. The publisher has partnered with several licensees including BioWorld for accessories, Razer for branded games peripherals, Dark Horse for graphic novels and GB Eye for posters. There …
Read More »PlayStation enjoying Latin boom
Sony is to embark on a dedicated marketing campaign in Latin America following a tremendous boom for the PlayStation market in the region. The new ad spots, made by sector specialist Saatchi & Saatchi, feature both the PS3 and PlayStation Move and focus on a character called ‘babyman’ (who has …
Read More »Latest Xbox update blocks piracy
It looks as if the recent update to the Xbox 360 UI was more than simply preparation for the arrival of Kinect – it’s also dealt a big blow to the piracy community on the console. Xbox 360 piracy typically works by altering the firmware for the internal DVD drive, …
Read More »Online multiplayer driving sales decline
The legions of fans continuing the play the online segments of titles such as Modern Warfare 2, Bad Company 2, Gears of War 2, Halo 3 and FIFA 10 remains the main reason why the global games industry continues to suffer year-on-year sales declines, according to analyst Michael Pachter. Furthermore, …
Read More »Ubisoft games ‘will drive new hardware’
Ubisoft’s leftfield range of games for Kinect, 3DS and more will help give consumers a reason to buy new games hardware. The publisher broke the mould at E3 with a number of surprise unveilings for the likes of Your Shape, Michael Jackson and Child of Eden. It was also the …
Read More »US: Sandisk shipping 360 USB drives
PC peripherals firm Sandisk has released its first Xbox 360 branded USB memory drives in North America. As spotted by VG247, the devices come in two flavours – an 8GB variant for $34.99 and a 16GB version for $69.99. Microsoft added the ability to use any USB mass storage device …
Read More »MS phasing out 360 memory cards
Microsoft is to phase out both the 120GB Xbox 360 hard drive and its range of branded memory cards, the platform holder has revealed. Larry ‘Major Nelson’ Hryb confirmed the news to Joystiq, saying that the channel is being drained” of both SKUs. The decision follows the confirmation that Microsoft …
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