Download Change4Life ad here

MCV has uploaded a high-resolution version of the Government’s controversial Change4Life ad –

click here to take a look

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If you want to save the ad to your computer, simply right click on it and select ‘save image as’.

Since MCV announced that it had filed an official complaint with the ASA regarding the Government’s Change4Life campaign, a host of other companies have spoken out against the initiative – including Codemasters, Konami, Future, Tiga, Atari and Sega.

Sony has also added that it is considering legal action over the ad. ELSPA has demanded an urgent meeting with the Government to discuss it. The Government, however, told MCV that it stood by the advertisment.