EA: Casual gaming to be big news in 2009

North American games publisher EA has pledged to make casual and family gaming a big part of its reinvention roadmap following some disappointing financial results for the firm’s last three months of 2008.

It’s online games portal POGO is currently riding high with record subscribers of 1.7m, and EA Mobile has so far this financial year generated $141m – an annual increase of 29 per cent. The publisher also currently lays claim to six of the top 20 iPhone games on the Apps Store.

For a closer look at EA’s casual plans, including boss John Riccitiello’s pledge to up the firm’s support of the Wii, click here.