EA: Casual gaming to be big news in 2009

North American games publisher EA has pledged to make casual and family gaming a big part of its reinvention roadmap following some disappointing financial results for the firm’s last three months of 2008.

It’s online games portal POGO is currently riding high with record subscribers of 1.7m, and EA Mobile has so far this financial year generated $141m – an annual increase of 29 per cent. The publisher also currently lays claim to six of the top 20 iPhone games on the Apps Store.

For a closer look at EA’s casual plans, including boss John Riccitiello’s pledge to up the firm’s support of the Wii, click here.

About MCV Staff

Check Also

pubg 1 [Industry news] PUBG MOBILE launches the PDP European Fashion Design Contest, inviting players to have an opportunity to design the game's next outfit

[Industry news] PUBG MOBILE launches the PDP European Fashion Design Contest, inviting players to have an opportunity to design the game’s next outfit

PUBG MOBILE has announced the launch of the PDP European Fashion Design Contest, a creative competition organised as part of its PDP co-creation programme. Participants are invited to design an original outfit inspired by European urban fashion, with the opportunity to see their creation brought to life in the game. This PDP contest is being held to celebrate the global launch of PUBG MOBILE FLASH, the official lightweight version of PUBG MOBILE, today - November 13. All the info can be found on the official website.