Publishing

EA: 70% of free-to-play gamers give up after a day

Free-to-play games on average lose 70 per cent of their userbase within the first day, says EA’s play4Free VP Sean Decker. Speaking at the London Games Conference 2012, Sean Decker provided a wealth of information for developers about how to become a success in the F2P market. He said that …

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ANALYSIS: The rise of Assassin’s Creed

November 16th, 2007: Ubisoft releases risky but ambitious new IP Assassin’s Creed. It debuts at No.1 in the UK charts, dethroning little-known shooter Call of Duty 4: Modern Warfare. In week two, Assassin’s Creed prevents the latest Need for Speed from topping the charts – the first time in three …

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Region Focus: Brazil

After years of struggle, the South American country's development sector is establishing itself as a powerful emerging market

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Ubisoft launches ZombiU iPhone app ahead of Wii U

Ubisoft today launched the ZombiU iOS app to coincide with the arrival of the game at the end of the month. The app contains an ‘infection simulator’ which provides information on the virus and gives consumers the chance to see what they would look like if riddled with the virus. …

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