Publishing

SOCIAL MEDIA SPECIAL: The platform holder’s perspective

For our Social Media Special, PlayStation Access community manager Michael Shillingford explains how Sony is getting fans involved in its latest releases First of all, there is the impact of the PlayStation brand which naturally brings a lot of followers and fans to our pages. Cross pollination of content across …

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SOCIAL MEDIA SPECIAL: The publisher’s perspective

As part of our Social Media Special, Ubisoft’sUK head of digital marketing Alan Dykes discusses how Twitter and Facebook can be crucial to a game’s success – if used inventively Advocacy radiates from core fans – they give a franchise legitimacy and deliver far more value revenue-wise than they spend …

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Now BT blocks The Pirate Bay… but site reports increased UK traffic

BT has finally caved to legal pressure and blocked access to The Pirate Bay for its UK customers. It was the last ISP to cooperate with the High Court’s demand to revoke access tot eh portal, with others such as TalkTalk, Virgin, O2 and Sky having already implemented bans. However, …

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Koch awarded THQ Spain/Italy distribution deal

THQ has struck a deal with Koch Media that will see the company assume responsibility for distribution in Spain and Italy. CVG adds that the publisher has also closed its Spanish and Italian publishing division as part of its previously announced restructuring plans. "In line with our European growth strategy, …

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