Publishing

Eurogamer Expo Preview

Now in its third year, the Eurogamer Expo is back next week – and it’s bigger and better than ever. Held at London’s Earls Court this year, the show is officially the UK’s largest dedicated games event, and boasts the very best upcoming games from the world’s top publishers – …

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MS: Kinect will break records

It has already claimed that Kinect will enjoy a stronger launch than Xbox 360 and that it will blow away” the iPad. Now Microsoft has claimed that Kinect is going to be the biggest ever hardware sales launch ever. We are investing in this like we’ve never invested in a …

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All-star cast for Fable III

Microsoft has assembled an impressive roster of talent for its upcoming PC and Xbox 360 title Fable III. Amongst the names set to appear in the game are Simon Pegg (star of comedy series Spaced and zombie hit Shaun of the Dead), Oscar and Academy Award winning actor Ben Kingsley, …

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Analyst concerned for Medal of Honor

Kaufman Bros analyst Todd Mitchell has voiced his doubt that EA’s Medal of Honor is creating the required level of excitement amongst consumers that is needed if it hopes to ruffle the FPS sector’s feathers. We are increasingly concerned about the prospects for Medal of Honor,” he told Gamasutra. The …

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FOCUS: Brand Licensing

Brand Licensing Europe kicks off on Tuesday, September 28th at London’s Olympia and runs to Thursday, September 30th. Free registrations are available at www.brandlicensing.eu.Licensing has become a crucial part of the video game industry in several ways. First off, games based on licences account for at least half of all …

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Kinect is for games we cant even imagine

It’s something of a chicken and egg thing”. That’s the challenge that Microsoft faces with the Kinect motion camera, according to EA’s European senior VP Jens Uwe Intat. Specifically, the exec thinks that relying on conversation of existing IP and game types to push the appeal of Kinect is a …

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What Kotick thinks about what you think about Kotick

There’s no other exec who provokes quite the same reaction on the pages of MCVuk.com as Activision’s Bobby Kotick. As the head of the most powerful publisher in the world, the hardened businessman is not always a favourite on the site comments. But speaking to Edge magazine, Kotick has admitted …

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