Publishing

Square Enix on bringing West to the East

The three men in charge of Square Enix have told MCV that the company’s new global agenda is not merely leveraging Eastern properties in Europe and the US – it’s about returning fire with Western games that can break into the Japanese market. I think today, [releasing Square Enix Europe’s …

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INTERVIEW: Square Enix

As X Factor contestants capably demonstrate on a weekly basis, there is no difference of ambition between the gifted and the bewildered. Brilliant icons-in-waiting share the same self-belief as tone-deaf fantasists. The game business is of little difference to Simon Cowell’s talent-contest-meets-Victorian-freak-show. The audience has the ultimate decision on whether …

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Steve Jobs’ ‘rage’ over Bungie sale to MS

It has emerged that Apple CEO Steve Jobs was furious to lose Mac-loving Bungie to Microsoft back when Halo was an unknown quantity. Ed Fries, the former vice president of game publishing at Microsoft, and the man central to Microsoft’s acquisition of Rare and Bungie, told sister site Develop he …

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EA tipped to exit MMA genre

Cowen & Company analyst Doug Creutz has predicted that EA’s debut foray into the mixed martial arts genre will be its last following a poor performance from the recently released EA Sports MMA at retail. The brawler entered the UK Charts in 23rd spot yesterday and faces a tough time …

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Kinect priced for profit

Xbox 360 platform holder Microsoft has claimed that it will be selling each 130 Kinect motion camera for a profit. Speaking to The New York Times, Microsoft’s Don Mattrick claimed that the first ever prototype for the device cost $30,000 to manufacture and has in total cost hundreds of millions …

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