Publishing

CEO says its tech allows games to differentiate in the treacherous MMO market

North American food retailer Taco Bell has launched a new partnership with EA that will see MySims promoted in its large chain of restaurants. But the most interesting part of the partnership is that it will offer customers the chance to nab the full version of the PC game for …

Time running out to make savings on Montreal event attendance

EA has had a really good year in Europe in terms of market share. What were the key drivers?We had an excellent start to the year. Army of Two, Dante’s Inferno and in particular Battlefield: Bad Company 2 sold really well. It shows our strategy to focus on fewer, bigger …

The boss of THQ Brian Farrell has said that the games industry must explore different retail models if it is to remain competitive in a market that consistently expects lower prices. The idea of punters forking out anything up to 50 for console titles is one that is coming under …

Sonic creator to speak on current projects at October event

Microsoft has hit back at criticism that it isn’t doing enough to support PC gamers. The platform holder says it should be its job to offer leadership in the sector, and will step up with three market-leading PC titles: Fable III, Age of Empires Online and Microsoft Flight. There’s been …

As well as shattering records in the West, Halo Reach has also been waging war on the Eastern front – and the news has been mixed. The game managed to chart at number four in the Media Create Top Ten, an accomplishment that is not to be underestimated in a …

The long awaited release of Halo Reach last week was the biggest games event of 2010 – but 2009’s gaming champ isn’t much impressed. According to figures from Microsoft’s Larry Hyrb, Activision’s Call of Duty: Modern Warfare 2 was the most played game on Xbox Live for the week ending …

Two weeks ago, Activision invited the world’s gaming press to experience a range of new multiplayer modes for Call of Duty: Black Ops. Additions include the new Combat Training mode, which enables players to compete in offline deathmatches against AI opponents, and Wager Modes, in which gamers can gamble for …