Sony reveals Tinie Tempah PS4 promotion

MCV Staff 30th October 2013 Publishing

UK rap star Tinie Tempah is the focus of Sony’s latest bit of PS4 marketing.

The 24-year old hip hopper appears in a new interactive documentary” in which viewers can use their smartphone to access competitions and PS4-related content.

The video features a track from Mr. Tempah’s new album Demonstration.

PS4 has also been named as the sponsor of Tinie’s Demonstration UK tour which kicks off on December 2nd.

The film is an intimate look into my work and what I do to relax. There’s always loads going on, especially when I’m recording or on tour,” Tinie himself stated. I’m a huge PlayStation fan. I’ve grown up with PlayStation consoles, and I can’t wait to be part of the PS4 launch.”

SCE UK MD Murray Pannell added: We’re thrilled to be working with Tinie for our PlayStation 4 launch, and on his Demonstration’ tour. Tinie is the perfect partner for us – he’s passionate about gaming and a huge success story – we’re looking forward to defining the next generation of gaming with him on board.”

You can check it all out here.

Tags

About MCV Staff

Check Also

470 Pacific [Industry news] Pacific Standard Creative Launches as New Division of Pacific Standard Sound, Merging World-Class Film, Television, and Video Game Capabilities

[Industry news] Pacific Standard Creative Launches as New Division of Pacific Standard Sound, Merging World-Class Film, Television, and Video Game Capabilities

Pacific Standard Sound (PSS), the award-winning sound design and full service post production and sound company whose work spans some of entertainment's most iconic properties, today announced the launch of Pacific Standard Creative (PSC), a new division purpose-built to serve the evolving storytelling and production needs of video game development studios, advertising agencies, trailer houses, and independent productions who demand world-class sound without compromise. Pacific Standard Creative will be helmed by industry veteran Eric Marks, who brings more than a decade of audio and engineering leadership, as well as two years as the Vice President of the Motion Picture Sound Editors (MPSE).

© Copyright 2026, MCV. BizMedia