Dixons launches game downloads

Dixons Retail has entered the digital game download market with a new online service running across three websites.

Customers can pay for PC games online, download them onto their computer and write reviews for them afterwards. The service is running across bespoke Dixons, Currys and PC World websites. Dixons Retail owns all three High Street retailers.

The first 10,000 customers who sign up can choose four free games worth up to 50. They can choose from two Sega game packs – one with a number of Sonic titles – and one 18-rated bundle which includes Alpha Protocol and more.

The new digital offering is powered by white label gaming download service Ztorm. MCV understands Sony is close to acquiring the digital distribution firm.

Various promotions will run on the Dixons Retail websites including limited time half-price offers.

Chris Rogers, category manager of gaming at Dixons Retail, said: The new digital download site really enhances our existing gaming offering, which already encompasses the latest and greatest in consoles, computers and hardware for all types of players.

With hundreds of games readily available, we’re confident that the download site will be hugely popular.”

Earlier this month a number of independent retailers told MCV they want to start selling downloadable games.

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