PopCap axes 730,000-user Facebook game

MCV Staff 20th January 2012 Retail

EA PopCap has dropped ZipZapPlay’s Facebook game Baking Life, despite the title having almost three quarters of a million players.

The free-to-play game will close at the end of the month. Users who have bought in-game currency using real money will not be able to use this in other PopCap-owned titles.

A statement on the game’s Facebook page read: Baking Life will be going offline on January 31st.

We encourage you to spend your remaining Zip Cash before the game goes offline. All virtual currency and items will be inaccessible after this date.”

PopCap – owned by EA – acquired developer ZipZapPlay last year. Baking Life currently has 730,000 monthly active users, according to Facebook.

Read the full story on Develop.

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