Game sound to change forever, says noisebuffet's Ben Long

AI-generated audio ‘fast approaching’

In a new feature published to launch our two-week focus on game audio, noisebuffet.com’s Ben Long has taken an in-depth look at the increasing prominence of adaptive audio and it’s kissing cousin, AI-generated audio.

"With effects and music being generated on the fly, audio assets are essentially created for free," suggested Long. "This brings more questions than one article can possibly address, but let’s just say that AI in game audio is rapidly approaching."

In the same piece, Long looks at technology like that offered by Mast Labs, which decodes existing music tracks, such as chart music, and adapts it for in-game use.

"Could this technology be the future of game audio?" asked Long. "The reality is that we are still at the helm, responsible for creating a unique game using our tools and imaginations. If the goal is an end product that’s hugely entertaining and profitable, maybe we should sharpen our human faculties in tandem with the technology."

Click here to read the full feature, and check our features section every day for the next fortnight for more from our audio special.

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Pacific Standard Sound (PSS), the award-winning sound design and full service post production and sound company whose work spans some of entertainment's most iconic properties, today announced the launch of Pacific Standard Creative (PSC), a new division purpose-built to serve the evolving storytelling and production needs of video game development studios, advertising agencies, trailer houses, and independent productions who demand world-class sound without compromise. Pacific Standard Creative will be helmed by industry veteran Eric Marks, who brings more than a decade of audio and engineering leadership, as well as two years as the Vice President of the Motion Picture Sound Editors (MPSE).