MCV/DEVELOP News, events, research and jobs from the games industry
We speak to Heaven Media about how brands should approach the often misunderstood space of esports marketing
Read More »‘Esports marketing is simple but also really hard’ – Heaven Media on making esports work for brands
Tencent buys majority stake in Klei Entertainment, with the Don’t Starve developer retaining “full autonomy”
"Tencent is the only company that we felt would let us retain the level of control that we demand."
Read More »[From the industry] Mamboo Games opens applications for publishing mobile games to everyone
![Screenshot 2021 01 25 at 11.47.02 [From the industry] Mamboo Games opens applications for publishing mobile games to everyone](https://mcvuk.com/wp-content/uploads/Screenshot-2021-01-25-at-11.47.02-310x165.png)
After receiving investment from the brand in the fall of 2020, Mamboo Games is opening applications for publishing mobile games to everyone.
Read More »The Nintendo Switch’s success is expanding the console market
The incredible success Nintendo has seen with the Switch is expanding the overall console market, mirroring a level of success not seen since the Wii.
Read More »Peter Moore returns to games as SVP and GM of sports and live entertainment at Unity
Following his departure from Liverpool FC, games industry veteran Peter Moore has joined Unity as SVP and GM of sports and live entertainment.
Read More »“It is a growing field, with brands on track to spend 20 per cent of brand budgets on influencers by 2023” – Green Man Gaming’s James Spicer on influencer management
James Spicer, influencer manager at Green Man Gaming talks about his varied role, as well as the need to be cold-headed and warm-hearted
Read More »[From the industry] BAFTA calls for applications from Indian Games industry talent for new ‘Breakthrough’ initiative
![Unknown [From the industry] BAFTA calls for applications from Indian Games industry talent for new ‘Breakthrough’ initiative](https://mcvuk.com/wp-content/uploads/Unknown-310x165.jpg)
The British Academy of Film and Television Arts (BAFTA) is calling all Indian games directors, producers and developers to apply for their flagship new talent initiative ‘BAFTA Breakthrough’
Read More »‘Publishers in the west think they need a publisher in China’ – Arcus Key explains how to be big in China
Western publishers have long-held China as a land of opportunity. However, the options for reaching that audience have been somewhat limited. Arcus Key, led by a dual UK-China team, thinks it has the solution
Read More »Opera acquires YoYo Games and GameMaker Studio for $10m
The engine is responsible for breakout indie hits such as Spelunky, Undertale, Hotline Miami, Hyper Light Drifter and Nidhogg, among many more
Read More »Steam geoblocking investigation ends with €7.8m of fines for Valve, Focus, Zenimax, Bandai Namco, Capcom and Koch Media
“The Commission has concluded that the illegal practices of Valve and the five publishers partitioned the EEA market in violation of EU antitrust rules.”
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