Search Results for: Nintendo Switch

INTERVIEW: Wii are talking to U

MCV talks to Nintendo’s new UK marketing director Shelly Pearce… We have always been listening, but maybe people weren’t aware.” If there’s one person that knows the conventional wisdom of ‘Nintendo doesn’t get the internet’ isn’t quite true, it’s Shelly Pearce. The 14 year veteran of Nintendo – a decade …

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Cloud Control – Square Enix’s Wada and Rogers talk digital gaming

To run any business or team properly, you have to have enormous self-belief that your strategy and vision is the right one. Square Enix president and CEO Yoichi Wada doesn’t just have self-belief, he has one of the most surprising views on the future of the games market. The man …

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OPINION: The Gamestation gamble

From the moment there ceased to be a GAME and Gamestation store in every major town, Game Retail Group must have known a unification of its brands was inevitable. The whole point of running both brands in parallel was to appeal to the ever-broadening games market across the country. In …

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REVIEW: Steam’s Big Picture shows Valve sees the big picture for retail

There’s not much innovation in Steam’s new Big Picture mode. But there are plenty of elegant answers here to questions few are asking about the future of selling games. A lot had already been written about Big Picture mode yesterday before it even went live in beta late last night. …

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ANALYSIS: Xbox Smartglass

In hindsight, SmartGlass was Microsoft’s most significant announcement at E3 this year. Buried between key core games and gut-rumbling gunfire demos, and itself presented with too-cheesy catchphrases, SmartGlass at the time felt like the now typical ‘non-games moment’ during the Xbox presentation. Yet in the wake of further announcements the …

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Sega West boss Mike Hayes leaving this summer

Big news from Sega this morning: MCV can reveal that Europe and America chief Mike Hayes is to leave his role in the coming months. Hayes wants to focus on advisory and non-exec roles both inside and outside of the industry – and has already become a trustee of the …

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