In 2005 the BBC conducted a large scale, nationwide survey to learn more about British media consumption habits and attitudes. Unlike many similar research efforts, the survey encompassed children of age six and upwards and included games amongst the media investigated.

The games industry is set to continue its defiant growth spurt as it becomes the entertainment medium of choice for penny-pinching consumers. That was the message from the trade this week as the credit crunch continues to take hold of the nation’s purse-strings. But despite the doom and gloom in …

Nintendo UK has received an overwhelmingly positive response to its new range of DS colours and in-store DS centres, the firm has told MCV. Nintendo released its Red, Green and Turquoise DS SKUs last week, along with new in-store centres that allows consumers to download demos of DS software onto …

Dominant Russian games company 1C has told MCV that it would be too expensive for any potential suitor – and that it is ready to cement its stranglehold on its native market by upping its retail presence. At the company’s second annual Prague ‘n’ Play event last week, 1C – …

The UK Government has published its official action plan for video games classification changes following the recommendations made in the Byron Review earlier this year. You can find the full, in depth Action Plan here . When it comes to age classification changes, the ‘action points’ for the Department of …

The UK Government has published its official action plan for video games classification changes following the recommendations made in March’s Byron Review . It pledges a four-month public consultation period will take place from July, in which publishers keen to argue the toss for a pan-European classification system will have …

Gordon Brown’s Government is pumping 9 million into internet safety advertising for parents, following recommendations made in the Byron Review in March – but has yet again failed to promise that it will cough up for a similar campaign when it comes to violent video games. The news is included …

Major retailers Play, Zavvi and HMV have slashed the prices on leading game software and hardware in time for the summer. HMV has slashed 70 per cent off certain titles, with 360 title Lost on sale for 17.99 and the Wii edition of Speed Racer on offer for 14.99. Play.com …

GAME has responded to the Which? sting that revealed the retailer’s Harrow, Middlesex store sold an 18-rated game to a 15-year old girl. As reported on MCV earlier today, the consumer watchdog’s investigation revealed that Woolworths and Maplin stores in the area also sold the underage girl adult video games. …

Never let it be said that Pinnacle MD Peter Sleeman has let his company stand still. Those who remember him introducing the concept of exclusive distribution – now a market standard – are well aware that the man at the top of one of the UK’s longest-running service providers will …