Search Results for: retail

COMMENT: Sony’s Masterplan

Amongst them I could sense an upbeat mood – there’s definitely a newer optimism in the air of the company. With the likes of Kaz Hirai and Shuhei Yoshida leading global strategy from Japan, and people like David Reeves pushing the message out across the vast PAL territory, it also …

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COMMENT: DevStation ’08 Review

This past week I had the opportunity to spend time with not one, but six of the senior execs at Sony Computer Entertainment, from David Reeves through to members of the third-party relations team, R&D chiefs and Phil Harrison replacement Shuhei Yoshida. Amongst them I could sense an upbeat mood …

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Publishers not scared by UGC, says XNA boss

The rise and rise of user generated content is set to play a similar role in games as it has in music – but traditional boxed publishers are excited, not scared, by its prospects. That’s according to the head of Xbox community developer service XNA, Chris Satchell, who this morning …

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Ubisoft working on new Driver title?

A story about UK games development posted this morning on the BBC seems to claim that the now Ubisoft-owned developer Reflections is working on a brand new instalment to its Driver franchise. The BBC video interview begins with a shot of a Reflections dev playing a driving game, over which …

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Nintendo DS centres rolled out across UK

Nintendo has revealed the launch of 30 new Nintendo DS Centres within a wide range of top name UK retailers. The centres will promote the popular handheld and give customers the chance to play on demo games of DS titles, with videos, TV commercials and the opportunity for current DS …

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Nintendo to delight core gamers at E3

Nintendo is set to reveal its full fourth quarter line-up at E3 next month, and the firm is planning to please its core-gamer contingent in the run-up to the show. Nintendo’s Marc Franklin told Gamepro that the hardcore gamer is still important to the Wii’s success. "The clear majority of …

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How to market a monster

Let’s review the facts. Ever since the launch of the universally acclaimed Halo 2, fans had been eagerly awaiting a sequel. That anticipation steadily built up and finally came to an end four years later when Halo 3 launched in September 2007 – the final chapter in one of the …

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Gamestation: Were still our own boss

One year on after it was snapped up by former rival GAME, Gamestation’s managing director Martyn Gibbs has told MCV that the retailer has retained its autonomy – and is looking forward to expanding its presence further. While there were initial fears that the high profile deal would bring about …

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