Search Results for: retail

COMMENT: Believe the hype

One Guardian commentator said that it would be ‘an act of cultural irresponsibility’ not to play GTA IV. Another in The Times termed it ‘the cultural event of the week’. While some media outlets still fall back on the tired old ‘outrage’ headlines, it is genuinely refreshing to see this …

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Gamestop: GTA IV is encouraging PS2 owners to upgrade to PS3

Gamestop’s senior VP of merchandising has revealed that the release of GTA IV has inspired a ‘vigorous’ uptake in purchases of PS3 hardware. In a statement to the press reported by GameDaily, Bob McKenzie said: "From our position, the launch of GTA IV has been tremendous in driving traffic to …

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Microsoft: 360 GTA outselling PS3 version 2-to-1 in US

Microsoft’s product manager for Xbox 360 and Xbox Live Aaron Greenberg has claimed that US retailers have sold double the number of units of GTA IV on 360 than they have on PS3. In an in-depth interview with Next-Gen, Greenberg said: "What we’ve heard anecdotally from our retail partners is …

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GTA IV smashes day one sales record

Data obtained by MCV from official UK industry monitor ChartTrack shows that Rockstar’s GTA IV has become the fastest selling game ever in a 24 hour period. The figures – based on EPoS sales data and estimated retail transactions – show that total online and High Street sales for the …

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NiK NaK

The third of Kuju's studios to rebrand, Nik Nak was set a clear mission: to develop games for kids. But as the studio ramps up production of its first two titles, how are they finding the process of chasing after a famously fickle demographic?

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Soul Calibur IV set for July release

The highly anticipated Soul Calibur IV will arrive in the UK around the same as the US. The beat ‘em up, which features Star Wars characters for the first time, will appear on Xbox 360 and PlayStation 3 in July. Earlier in the month Namco announced the game is to …

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Analysts have underestimated GTA, says Take Two

Take Two CEO Ben Feder believes that analyst projections for sales of GTA IV don’t do the title’s retail potential justice. A ‘bullish’ Feder told Reuters: "Our expectations are very high, higher than analysts give the game credit for. All the analysts had a [sales] number, give or take, and …

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DSGi to introduce own age rating system

DSGi-owned electrical retailer Currys is planning to place its own age ratings on video games sold through its stores, according to Sky News . The chain wants to ‘establish a customer panel who will rate the games on how fun, suitable and challenging they are’. Sky reports that the sticky …

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Blockbuster expands games offering in US

Blockbuster Entertainment is to expand its video games offering across all of its corporate-owned US stores. The American entertainment giant has confirmed that it will sell games and hardware for Sony, Microsoft and Nintendo’s gaming platforms in its outlets. The expansion will also increase the amount of gaming software in …

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