Take Two CEO Ben Feder believes that analyst projections for sales of GTA IV don’t do the title’s retail potential justice. A ‘bullish’ Feder told Reuters: "Our expectations are very high, higher than analysts give the game credit for. All the analysts had a [sales] number, give or take, and …

DSGi-owned electrical retailer Currys is planning to place its own age ratings on video games sold through its stores, according to Sky News . The chain wants to ‘establish a customer panel who will rate the games on how fun, suitable and challenging they are’. Sky reports that the sticky …

Blockbuster Entertainment is to expand its video games offering across all of its corporate-owned US stores. The American entertainment giant has confirmed that it will sell games and hardware for Sony, Microsoft and Nintendo’s gaming platforms in its outlets. The expansion will also increase the amount of gaming software in …

Though it might be more famed for pants and posh food, retail chain Marks & Spencer is boosting its presence in the games space by adding Nintendo hardware and software to its range. The High Street stalwart has already pushed into stocking technology products on its website and in a …

If you’re a specialist retailer with between 20 and 25 stores, you might just be on GAME Group CEO Lisa Morgan’s shopping list this year. That’s according to an interview with the firm’s boss on financial news site Cantos, in which she was asked: Let’s look at your strategy on …

Game Group CEO Lisa Morgan has ruled out any possibility of a ‘price war’ with supermarkets and online retailers this year. Speaking to financial news site Cantos, Morgan said that GAME was comfortable with the competitive marketplace it operated in – and that potentially damaging cost-cutting "would not be in …

GAME Group CEO Lisa Morgan has said that its mix of offers, pre-owned software and ‘fantastic’ staff set it apart from its supermarket and online competitors. Speaking to financial news site Cantos, Morgan said that both online and in-store, the firm offered a shopping ‘experience’ that is "way beyond our …

As fourth game rocks retail our IP profile reveals behind-the-scenes machinations of modern gaming's biggest franchise

GAME CEO Lisa Morgan has pledged to spend 5 million on the retailer’s increasingly successful web offerings this year. In an interview with financial news site Cantos, Morgan revealed that FY online sales hit 58 million for the financial year ended January 31st, 2008. The retailer revealed this morning that …

Rockstar’s eagerly awaited sequel went on sale today and, as expected, demand has been huge for the title. Retail has been preparing for the arrival of the game with a huge amount of pre-sales and some stores opening in the early hours this morning. Microsoft has fiercely marketed the game …