SCE has commissioned publisher Future Plus to produce a high end brochure for the PS3, as the format holder ramps up its marketing for the Christmas buying period. 250,000 copies of the 60-page perfect bound brochure will be distributed at retailers and transport across the UK. It will be divided …

Business spectators claim that when Warner was sniffing around the SCi Group late last year, the Board of the UK publisher chose to hold out for a deal worth 6-7 a share. In the end, the US media giant acquired a ten per cent stake in the company at a price …

Revenues generated by Sony’s PSP handheld appear to be grinding to a halt as consumers save their pennies for the new Slim & Lite version of the console. According to ChartTrack statistics, last week was the worst sales period for the handheld since launch. Sony blamed the slowdown on anticipation …

Budget software offers UK retailers more secure, reliable sell through than expensive new releases – and wins out when it comes to margin, too. That’s the view of leading value publisher Mastertronic, which has revealed why it believes so many retailers choose to stock its Sold Out and PC Gamer …

The retailer today announced better than expected financial results, with its total group sales up 12.2 per cent for the 18 weeks ending September 1st and like for like sales up 5.8 per cent. HMV UK and Ireland fared better still, with sales up 12.5 per cent, with a like …

He’s got some winning advertising slogans, that Garry Williams. From ‘great games that sell and that sell over time’ to ‘pocket money prices’, Mastertronic’s self-styled spokesperson knows a catchy maxim when it pops into his brain. But the success of the company – which houses, amongst others, the continually prosperous …

The administrator of troubled retail and fulfillment firm ChoicesUK has finally found a buyer – in the shape of multi-channel retailer Findel. Findel has made the purchase on behalf of its sister company Webb Group Ltd. According to administrator PricewaterhouseCoopers, the new business will focus on driving forward ChoicesUK’s wholesale …

Microsoft has announced that there will be a European price cut for the Xbox 360 HD DVD Drive, reported EfluxMedia . Microsoft announced the news at the consumer electronics trade fair IFA in Germany, stating the unit will be cut by €20 to €180. However no date was issued for …

MCV is aware that you’ve already started poaching a few experienced, high-level industry sales and marketing execs. What’s the plan for this recruitment drive? It is particularly important to have games-specific expertise in sales, marketing and PR. We are going out in the marketplace now and we have been working …

The finest minds in the business will gather at London’s AKA bar next week for the second Xbox 360/MCV Industry Pub Quiz to see who can dethrone Konami as the Brains of Games. The event takes place on Wednesday evening and is already sold out. Headline sponsor Microsoft will present …