MCV/DEVELOP News, events, research and jobs from the games industry
M&S and Nike vet joins online retailer, OXM’s Castle to run Xbox UK’s YouTube channel and a new head of business development at Heaven Media. New EVP of marketing at Green Man Gaming The online retailer has announced the hire of its new marketing boss. Murray Beckett (pictured, right) joins …
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Amazon’s PSVR pre-order backlog stretches out to mid December
Buyers who place an order for PlayStation VR on Amazon today may not get their hands on the headset until the middle of December. As spotted by Videogamer, the retailer currently has the following disclaimer on the peripheral’s pre-order page: Due to limited stock we are only able to offer …
Read More »The next Pokémon Go
EeGeo CEO Ian Hetherington discusses the potential ways in which developers can build on the success of Niantic's location-based phenomenon
Read More »MCV’s Christmas merchandise and accessories guide returns next month
We will once again be publishing our MCV Extra guide to all the best games-related goodies on the market in October. This guide will be perfect for retailers looking for what to stock as Q4 draws near. It will feature products from the biggest merchandise and accessories brands to sit …
Read More »Green Man Gaming offers up three games for £1 to Golden Joysticks voters
Retailer Green Man Gaming is offering up three PC games for 1 as part of a promotion with this year’s Golden Joystick Awards. By voting on this year’s awards event – which takes place on November 18th – players can claim Specs Ops: The Line, Sid Meier’s Pirates and a …
Read More »Grabr boss Tony Pearce discusses the challenges facing brands in the social media space today
Two years ago Facebook began to throttle back the organic reach of brand page posts, compelling marketers to invest in paid ad campaigns in order to reach the audiences they had so carefully curated up until that point. But look, that’s absolutely fine. Facebook has invested millions of dollars in …
Read More »ID@Xbox turns three: How has Microsoft’s indie revolution fared?
When it launched in August 2013, Microsoft’s ID@Xbox initiative marked a bold commitment to independent development by the platform holder. Three years on, what’s next for the programme?
Read More »Oculus Touch controllers get £190 UK RRP
The Oculus Rift’s price advantage over rival HTC Vive has just taken a big hit. As spotted by Engadget, the upcoming Oculus Touch controllers – which are Oculus’s equivalent to the controllers included with the HTC Vive at launch – have been given a whopping 190 RRP in the UK. …
Read More »Read about Dishonored 2, Watch Dogs 2 and Mafia III in this week’s free MCV
This week, MCV speaks to VP of PR and marketing Pete Hines about Bethesda being the world’s fastest growing triple-A publisher and how it intends to maintain this status with the release of Dishonored 2. Meanwhile, Ubisoft’s senior producer Dominic Guay discusses Watch Dogs and how the publisher wants it …
Read More »PlayFusion: ‘Lightseekers is the first real toys-to-life innovation in years’
Former Jagex boss Mark Gerhard explains how his new studio is going to advance a troubled but technologically promising market
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