US retail giant GameStop has rolled out an… interesting marketing push to promote its trade-in scheme. The firm has launched a new trailer (below) which explains its (admittedly, pretty simply) trade-in scheme using goats. GameSpot reports that two versions of this ad (one 30 second, another 60 second) will be …
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11% of consumers are thinking of buying a VR headset
Research firm Newzoo has said that plenty of consumers are considering forking out for a VR headset. VentureBeat reports that Newzoo data shows that throughout the Western markets, 11 per cent of people with an internet connection and who are between the ages of 10 and 65 are considering buying …
Read More »Women In Games Awards: Meet The Finalists – Campaigner
All of the finalists in each of the Women in Games award categories should be celebrated, thanks to the contribution these inspirational individuals make to the UK industry. But the Campaigner award also recognises the work being carried out for charities and other worthy initiatives. The Women in Games Awards …
Read More »"2016’s accessories market will be shaped by virtual reality"
We may have seen some big titles this year already, including The Division and Dark Souls III. There may be some huge titles just around the corner, such as Uncharted 4, Doom, Battleborn and Overwatch. VR headsets may be just reaching consumers. But none of this appears to have boosted …
Read More »GAME to launch in-store digital Marketplace kiosks
Over 100,000 new products will be accessible via GAME’s High Street shops. The firm is trialling in-store kiosks in the coming months, which will give customers access to the firm’s Marketplace offering. GAME Marketplace launched last year. Similar to Amazon, the service allows other retailers and partners to sell products …
Read More »Huge Crate teams with GAME, announces Dirt Rally debut
Loot boxes seem to be very much the thing right now, so it isn’t the biggest shock in the world to hear that another company is trying to muscle its way into the sector. Hot on the heels of the likes of Loot Crate, The Hut’s Zbox and My Retro …
Read More »Peter Moore, Robbie Bach and Chris Lewis discuss the birth of Xbox 360 in this week’s free MCV
In today’s free MCV, we speak to the creators of Xbox 360 as Microsoft ceases production on the iconic console. In the meantime, we speak to Rovio’s CCO Alex Lambeek about the return of Angry Birds: with a new game, an animated movie and deals with brands such as LEGO …
Read More »Green Man Gaming, Curve and Soedesco want to sign your games at Interface next week
Digital publishers join Mike Bithell, The Chinese Room, Team17, Sega, Channel 4, Unity, Playtonic, KISS, Edge Case and more at indie-focused conference and pitching event
Read More »CyberConnect2 to open Montreal studio, self-publish next game
‘I believe there are still many foreigners that would like to have a shot at Japanese-style creativity, says president and CEO Hiroshi Matsuyama
Read More »Report: This year’s Call of Duty called Infinite Warfare, includes Modern Warfare remaster
It appears that there could be more than one Call of Duty game launching this year. This year’s release in Activision’s shooter franchise could also be called Infinite Warfare. That’s according to a Reddituser– as reported by Videogamer – who spotted a listing for ‘Call of Duty: Infinite Warfare’ on …
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