MCV/DEVELOP News, events, research and jobs from the games industry
It’s not even November but retailer GAME has hit go on its Christmas marketing campaign. It’s fronted by an animated chap called Gamer Claus, created by artist and illustrator Boneface. GAME describes him as an intriguing and mysterious new character”. The campaign will span TV, print and radio and run …
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191 GAME stores opening tonight for Assassin’s Creed launch
High Street retailer GAME has announced that 191 of its locations will be opening their doors at midnight tonight for the release of Assassin’s Creed Syndicate. The firm has announced that those queuing up for the launch of Ubisoft’s latest iteration of the historical sci-fi series will be joined by …
Read More »Harmonix admits its staff posted positive Rock Band 4 reviews on Amazon
Developer Harmonix has admitted that a number of its employees left positive reviews for its recent release Rock Band 4 on Amazon’s website. Reddit spotted a number of five-star reviews left by apparent employees of the studio. And now Harmonix has admitted that was indeed the case. "Harmonix has clarified …
Read More »Read about the winners of the Games Media Awards 2015 in this issue of MCV
In this week’s edition of MCV, we look back at this year’s Games Media Awards and celebrate the winners. We feature the winners’ quotes and pictures, as well as images from the night itself. In addition we also speak to GAME boss Martyn Gibbs and CFO Mark Gifford about Black …
Read More »GAME: VR needs us to succeed
If virtual reality is going to change the world of video games, then it will need the High Street. That’s according to UK retailer GAME, which is wary but hopeful about the new technology from PlayStation, Oculus, HTC and Samsung. CEO Martyn Gibbs tells MCV that in order for VR …
Read More »Green Man Gaming to introduce new funding option at Interface
Digital retailer and publisher Green Man Gaming is once again showing its support of indie developers by backing next month’s Interface event. The company will be meeting with developers to discuss taking new titles to market, whilst also introducing its new Finishing Finance Facility funding scheme. "We were proud to …
Read More »European PS4 price cut rumoured for this week
The PS4 could see its price cut in Europe and the UK as soon as this week, if rumours online are to be believed. AGB reports that Sony will cut €50 (37) off the price of PS4 this Wednesday (October 21st), bringing the machine down to €350 (255). If correct …
Read More »Amazon sues over 1,000 fake reviewers
US retail giant Amazon has issued a lawsuit against 1,114 people accused of posting fake product reviews on its website. The move is the second such effort by the website to combat ‘false, misleading and inauthentic’ reviews this year, after it took a number of review sellers to court in …
Read More »PC wireless adapter for Xbox One controller arrives next week
Microsoft has revealed the PC wireless adapter for Xbox One controllers will release early next week. Dubbed the Xbox Wireless Adapter for Windows, the product will be availablethrough Microsoft directlyas well as various retailers includingGAMEstarting October 20th. The adapter includes headphone and party chat support through the controller, which according …
Read More »International Factfile 2015: Russia
When the West thinks of the Russian games market, PC and piracy may come to mind. That couldn’t be further from the truth. For one, consoles are beginning to rival PC for players’ affections. Gamers love PlayStation,” says Sergey Amirdjanov, marketing director at Russian distributor SoftClub. Xbox did a very …
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