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Activision says console transition behind lower Call of Duty sales

Call of Duty: Ghosts sales are down compared to Black Ops II, Activision has admitted. Speaking to investors last night, CFO Dennis Durkin confirmed what we all suspected following Activision’s decision yesterday to release sell-in numbers for the game as opposed to actual sales. And with MCV confirming this morning …

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Triple-A sales dive on the eve of next-gen

The imminent launch of PS4 and Xbox One is significantly hurting sales of current gen games, retail experts have told MCV. Last week Assassin’s Creed IV: Black Flag sold 60 per cent fewer units than last year’s title, while Battlefield 4 sales are 69 per cent down over Battlefield 3. …

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ACIV: Black Flag and Battlefield 4 pip COD: Ghosts in social media wars

The latest social media research from Way To Blue suggests that Call of Duty: Ghosts is lagging behind the competition in terms of social media buzz. The agency, which bases its findings on data gathered using an algorithm based on both social conversation search queries and proprietary methodology, measured both …

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Sony swoops in to rescue stranded Blockbuster PS4 customers

Customers that pre-ordered their PS4 from struggling retailer Blockbuster will have their order protected, MCV can reveal. Sony has struck a deal with the troubled entertainment specialist, which fell into administration for the second time last week. Gamers that want a refund for their console can receive one by going …

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Nintendo to prioritise digital for new IP

Nintendo says it will focus on digital releases for its new IP given the platform’s flexibility. The firm’s president Satoru Iwata suggested during Nintendo’s Q2 earnings Q&A that customers were hesitant to buy boxed releases of new IP. Instead, Nintendo will focus on digital launches and its wide flexibility in …

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Seven reasons why you can’t miss London Games Conference

On the eve of new console launches, the November 13th London Games Conference will prepare you for the next-generation of games. At LGC you will learn how to make hit games… and how to sell them. LGC has assembled the brightest minds from world-leading businesses to address the new challenges …

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GAME launches Christmas marketing campaign

GAME has announced its marketing campaign for the Christmas period. Dubbed ‘The Epic Season of Gaming’, GAME hopes to target both gamers and gift buyers. The campaign started on November 4th and will run until December 22nd. The retailer will be running 20 and 30 second TV spots throughout this …

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