MCV/DEVELOP News, events, research and jobs from the games industry
New owner Game Retail Limited has kicked off its first major GAME marketing initiative since taking ownership of the retailer earlier this year. It’s Christmas campaign revolved around the tagline It’s Never Just A Game” and will place specific focus on weekly promotions based on the latest releases. The creative …
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Transformers Prime: The Game is a Toys R Us exclusive
The Wii and DS versions of Activision’s Transformers Prime: The Video Game will be available exclusively through Toys R Us in the UK. A Wii U version is also scheduled to be part of the Wii U’s launch line-up when that arrives on November 30th. It’s fairly common practise for …
Read More »Microsoft hails Halo 4 as "the biggest entertainment event of 2012"
The release of Halo 4 next Tuesday is set to make entertainment history”, according to Microsoft. It cites sources saying that the game’s release could be the biggest entertainment event of 2012”. Over 10,000 retailers across 40 countries will open their doors at midnight on Monday night to welcome the …
Read More »MCV’s 30 Under 30 2012
Want to know who the video games industry’s hottest young talents are? Look no further. MCV provides its annual guide to some of the UK’s brightest young rising stars from publishing, the media, distribution, retail and more. Tom GoldbergerAge: 28 UK Mobile PR Manager, Electronic Arts Goldberger has worked at …
Read More »Have American Express? Then complete Halo 4 on Legendary and get a free trip to E3
Leading finance company American Express has teamed up with Xbox Live for a first of its kind promo offer. American Express cardholders will be offered the opportunity to unlock content, offers and experiences by syncing their eligible Cards with Xbox Live”. Members will be able to access their AMEX presence” …
Read More »Need for Speed: Most Wanted for PC available for preload via Game4u
Downloads4u, the PC games download service from Game4u, is now offering Need for Speed: Most Wanted for preload. Users can purchase the game via downloads4u, and begin their download immediately. They will then be able to play the game once it unlocks on release date. The preload process is handled …
Read More »Wikipad suffers sudden, indefinite delay
The game-focused Wikipad tablet has missed its intended launch date at US retailer GameStop. The device looks to differentiate itself from its competitors by including a detachable gamepad. However, Wikipad’s makers have said they pulled the product due to a last minute opportunity to enhance” it. No new launch date …
Read More »F2P market is worth £216m in UK
It may be the industry buzzword of the moment, but freemium games still have a long way to go before they take down retail. 216m will be generated in the UK by virtual goods sold in games such as FarmVille (pictured), League of Legends and World of Tanks, research firm …
Read More »MCV digital edition goes free-to-play
This week’s MCV isnow available to view online – and it is absolutely free. The issue is dedicated to the free-to-play games market and features the biggest names in freemium, including Wargaming, Nexon, Ubisoft, CCP, Crytek, InComm, Qinqo, Disney, EA, Gameloft, GREE, GameForge, Jagex, Trion Worlds, Square Enix, MarvelousAQL, Perfect …
Read More »OpCapita-owned Comet facing administration
Comet, which is owned by GAME’s saviour OpCapita, is likely to enter administration today. The move endangers some 6,000 UK jobs across 240 stores at the UK’s second largest electrical retailer, with losses for the year ending April expected to hit 35m. The decline has been expedited after trade insurers …
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