Walk into any GAME or HMV store and you’ll find an abundance of officially licensed toys and other products positioned at the point of sale. And why not? Lewis Tyler looks at how games brands are branching out… Everyone knows we’ve reached a watershed in terms of mainstream acceptance of …

Forget Call of Duty and World of Warcraft, Activision Blizzard has a new superbrand on its hands.Christopher Dring speaks to VP of marketing John Coyne to discover how the publisher is taking Skylanders from its new kids IP to this year’s biggest toy franchise… If there’s one thing Tony Hawk …

More than 384 million toys were sold during 2011, with the total market up three per cent year-on-year to 2.96 billion. The editor of MCV’s sister publication ToyNews, Samantha Loveday, gives us an overview of the business… IS THE toy industry really recession proof?” is a question I’ve been asked …

Today’s success of Mass Effect 3 in the UK charts may be great news for the industry, but it’s a bad sign for troubled retailer GAME. Had the game failed to hit expectations, perhaps missed No.1 or fallen below the week one sales number of its predecessor, EA would this …

EA’s Mass Effect 3 has made a strong debut at the top of the UKIE GfK Chart-Track All Formats Top 40 this week. It amassed more sales that 2012’s four previous No.1’s – SSX, Uncharted: Golden Abyss, UFC Undisputed 3 and Kingdoms of Amalur: Reckoning. It also smashed the combined …

It’s a sorry Monday morning for beleaguered retailer GAME today with stock in the company dropping to an all-time low. Having closed on Friday evening at an already rock-bottom 3.51p per share, GAME’s stock opened Monday morning on a bewilderingly low 1.75p. In the minutes that followed it fell as …

CD Projekt Red, developer of the hit RPG series The Witcher, has revealed the company will no longer rely on DRM for any of their future titles. Speaking at GDC last week in San Francisco, CEOMarcin Iwinski stated that the studio wouldn’t go the route again because it both complicates …

GAME has hired Rothschild to find a buyer for the beleaguered retailer, The Sunday Times reports. The paper writes that GAME has to pay landlords in two weeks. Failure to pay rents could push the firm into administration jeopardising thousands of jobs. As widely reported, GameStop is interested in the …

MCV has learnt that senior members of the GAME management teams have been told to brace for the possibility of administration. Senior staff were told at a meeting with CEO Ian Shepherd earlier this week that the chain has approximately two weeks to turn its fortunes around. However, hope remains …

Witcher 2 'cracked within two hours of release' despite using SecuROM, says Marcin Iwinski