MCV/DEVELOP News, events, research and jobs from the games industry
The presumption that GameStop will inevitably acquire GAME could be wide of the mark, if analyst warnings are to be believed. GameStop may have fared far better than its transatlantic rival amidst the recent changes to the games industry, but the uncertainty surrounding the future of the games market could …
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GAME stock the centre of huge Monday activity
Retailer The GAME Group is at the centre of some feverous stock market activity today as its day or reckoning rapidly approaches. At the time of writing some 245,717,152 GAME shares have been traded in the last 24 hours. This compares to an average daily trade volume of just 10.9m …
Read More »GAME buyer ‘would prefer to wait for a formal administration’
Pundits say that GAME will have to go into administration or become insolvent before acquirers step in. The troubled UK retailer has already had a tough day, with shares hitting an all-time low as speculation about its future continuing to mount. Now analysts reckon the worst will have to happen …
Read More »FEATURE: How to licence your games
Video gaming merchandise has become big business, but both retailers and publishers are still learning what works. James Batchelor details the possibilities and pitfalls of bringing video game brands to new markets… Video games-branded products are no longer just the impulse buys found in the corner of HMV or specialist …
Read More »FEATURE: Licence to sell
Video games themselves can of course be a form of merchandise. Most major movie releases and popular kids programmes are complemented by new games, from straight-up tie-ins like The Adventures of Tintin and Namco’s popular Ben 10 series to derivative works like LEGO Harry Potter. Such licensing deals can be …
Read More »FEATURE: Games merchandise powers up
Walk into any GAME or HMV store and you’ll find an abundance of officially licensed toys and other products positioned at the point of sale. And why not? Lewis Tyler looks at how games brands are branching out… Everyone knows we’ve reached a watershed in terms of mainstream acceptance of …
Read More »FEATURE: Activision’s new $1bn franchise
Forget Call of Duty and World of Warcraft, Activision Blizzard has a new superbrand on its hands.Christopher Dring speaks to VP of marketing John Coyne to discover how the publisher is taking Skylanders from its new kids IP to this year’s biggest toy franchise… If there’s one thing Tony Hawk …
Read More »FEATURE: Toy Views
More than 384 million toys were sold during 2011, with the total market up three per cent year-on-year to 2.96 billion. The editor of MCV’s sister publication ToyNews, Samantha Loveday, gives us an overview of the business… IS THE toy industry really recession proof?” is a question I’ve been asked …
Read More »Mass Effect 3 sales reinforce Riccitiello’s chilling GAME warning
Today’s success of Mass Effect 3 in the UK charts may be great news for the industry, but it’s a bad sign for troubled retailer GAME. Had the game failed to hit expectations, perhaps missed No.1 or fallen below the week one sales number of its predecessor, EA would this …
Read More »UK CHARTS: Mass Effect 3 shatters series records
EA’s Mass Effect 3 has made a strong debut at the top of the UKIE GfK Chart-Track All Formats Top 40 this week. It amassed more sales that 2012’s four previous No.1’s – SSX, Uncharted: Golden Abyss, UFC Undisputed 3 and Kingdoms of Amalur: Reckoning. It also smashed the combined …
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