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'From Ashes' bonus content built alongside main game, but sold separately
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GAME not stocking Resident Evil: Operation Raccoon City
Capcom’s upcoming release Resident Evil: Operation Raccoon City will not be sold at GAME or Gamestation, MCV can confirm. The game is due for release in the UK on March 23rd. It follows in the footsteps of fellow Capcom releases Street Fighter X Tekken and Asura’s Wrath, which were also …
Read More »Hilco and OpCapita linked to GAME acquisition
As stated by MCV yesterday, the widespread belief that GameStop will swoop to acquire part or all of GAME could yet prove wide of the mark. Although GameStop can still confidently be regarded as the front-runner, The Financial Times has named two other would-be suitors – Hilco and OpCapita. Hilco …
Read More »Is GameStop actually in a position to buy GAME?
The presumption that GameStop will inevitably acquire GAME could be wide of the mark, if analyst warnings are to be believed. GameStop may have fared far better than its transatlantic rival amidst the recent changes to the games industry, but the uncertainty surrounding the future of the games market could …
Read More »GAME stock the centre of huge Monday activity
Retailer The GAME Group is at the centre of some feverous stock market activity today as its day or reckoning rapidly approaches. At the time of writing some 245,717,152 GAME shares have been traded in the last 24 hours. This compares to an average daily trade volume of just 10.9m …
Read More »GAME buyer ‘would prefer to wait for a formal administration’
Pundits say that GAME will have to go into administration or become insolvent before acquirers step in. The troubled UK retailer has already had a tough day, with shares hitting an all-time low as speculation about its future continuing to mount. Now analysts reckon the worst will have to happen …
Read More »FEATURE: How to licence your games
Video gaming merchandise has become big business, but both retailers and publishers are still learning what works. James Batchelor details the possibilities and pitfalls of bringing video game brands to new markets… Video games-branded products are no longer just the impulse buys found in the corner of HMV or specialist …
Read More »FEATURE: Licence to sell
Video games themselves can of course be a form of merchandise. Most major movie releases and popular kids programmes are complemented by new games, from straight-up tie-ins like The Adventures of Tintin and Namco’s popular Ben 10 series to derivative works like LEGO Harry Potter. Such licensing deals can be …
Read More »FEATURE: Games merchandise powers up
Walk into any GAME or HMV store and you’ll find an abundance of officially licensed toys and other products positioned at the point of sale. And why not? Lewis Tyler looks at how games brands are branching out… Everyone knows we’ve reached a watershed in terms of mainstream acceptance of …
Read More »FEATURE: Activision’s new $1bn franchise
Forget Call of Duty and World of Warcraft, Activision Blizzard has a new superbrand on its hands.Christopher Dring speaks to VP of marketing John Coyne to discover how the publisher is taking Skylanders from its new kids IP to this year’s biggest toy franchise… If there’s one thing Tony Hawk …
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