We love a good old fight in the games industry. After all, the core mechanic in most games is competition, friendly or otherwise. So to hear EA finally place down its spoonful of humble pie, and plainly acknowledge that, no, it won’t let Call of Duty lead the pack is …

The Dead Rising downloadable game has the same marketing impact as a big budget TV ad campaign, says Capcom. Case Zero was released earlier this month for 400 Microsoft Points and has been downloaded half a million times in just two weeks. The game acts as a prequel to Dead …

The blockbuster arrival of the latest Halo put the UK games market back on track. The 360 exclusive helped retailers make over 28m in sales. It was the best week for games retail all year, and a far cry from the week prior, when the UK market value plummeted to …

Specialists may have driven the Halo: Reach launch excitement, but new research shows they are still losing ground to supermarkets. According to GfK Chart-Track, mass market grocers sold 29 per cent of all video games purchased during the first 34 weeks of the year. That’s an eight per cent rise …

Having kicked off its ‘participation’ in the pre-owned market via the inclusion of exclusive DLC for new buyers of Mafia II, publisher Take-Two has said that it will continue to explore ways in which it can generate revenue from second hand sales. Speaking at the G7 Think Equity conference, as …

EA wants to turn Sports Active 2 into a major global fitness sensation – and has David Beckham on board to achieve that goal. The publisher has told MCV that it is broadening the franchise’s reach by launching the title on multiple platforms and combining it with a marketing campaign …

A new headset that lets gamers listen to multiplayer voice chat and game audio is heading to market. Accessories firm I-Globe is targeting FPS nuts and fans of Halo: Reach, Medal of Honor and Call of Duty with its GX1 and GP1 Gaming Headsets. The GX1 Gaming Headset for Xbox …

Guitar Hero: Warriors of Rock will outsell last year’s installment in the series, Activision has told MCV. Last year Guitar Hero 5 went straight to the top of the UK All Formats Top 40, ahead of rival The Beatles: Rock Band. Activision believes the latest title, released this Friday, will …

It was in January when BBC Worldwide told MCV that it was returning to games. Back then it was little more than an ambition, a plan to make a British institution relevant in a sector it had previously turned away from. The problem was it didn’t have anyone in-house that …

A growing number of corporate giants from America’s leading entertainment industries have joined forces to fight a proposed law that would for the first time illegalise the sale of violent games to minors in the US. Activision is amongst the growing number of voices arguing that the law, which was …