Search Results for: retail

F1 to become annual franchise

Publisher Codemasters wants to release a new title in its newly arrived F1 series every year – though it will have to secure the necessary rights first. Its first ever F1 release arrived at retail last Friday and already the company has said that it wants to emulate the likes …

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EA giving away MySims for free

North American food retailer Taco Bell has launched a new partnership with EA that will see MySims promoted in its large chain of restaurants. But the most interesting part of the partnership is that it will offer customers the chance to nab the full version of the PC game for …

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EA: FIFA clearly superior to PES

While Konami’s PES 2011 looks to greatly improve on last year’s effort, publishing rival EA believes that FIFA 11 will help the company increase its market share in the sector even further. Over the last couple of years, FIFA has been an excellent performer and we continue to grow market …

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INTERVIEW: EA

EA has had a really good year in Europe in terms of market share. What were the key drivers?We had an excellent start to the year. Army of Two, Dante’s Inferno and in particular Battlefield: Bad Company 2 sold really well. It shows our strategy to focus on fewer, bigger …

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THQ predicts lower game prices

The boss of THQ Brian Farrell has said that the games industry must explore different retail models if it is to remain competitive in a market that consistently expects lower prices. The idea of punters forking out anything up to 50 for console titles is one that is coming under …

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EA hopes MOH beta quiets concerns

Publisher EA has confirmed a release date for the open PC beta of Medal of Honor – and added that it hopes the release will help calm some of the concern that has dogged the game to date. The new beta will go live on October 4th ahead of its …

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HMV victorious at Industry Quiz

HMV emerged triumphant at last night’s MCV/Xbox 360 Quiz, fending off stiff competition from Microsoft, GameSpot, Imagine Publishing and Tesco. A mixture of retailers, media, peripheral firms and publishers gathered at London’s Sway Bar to battle to be the biggest brains in games, and win some pretty spectacular prizes, including …

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System 3 prices PSN-only Ferrari title

Publisher System 3 has confirmed that it’s daring digital release Ferrari The Race Experience will be released on PSN on September 29th – and will cost far less than you might have expected. The game will cost just 11.99/€14.99. Furthermore, existing owners of System 3’s Ferrari Challenge can get the …

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