Platform holders are obligated to produce cutting edge, commercially risky games, Sony has told MCV. It’s one of the roles of a platform holder,” SCE UK sales director Mark Howsen told MCV. We’ve got to do that, to push boundaries as well as pushing strong franchises across their various iterations. …

While many independent retailers are compelled to choose between a bricks and mortar business model or an online one, PowerPlay Direct is blessed with a healthy presence in both arenas. The company has been running a network of websites since 2002 – handled by PowerPlay’s headquarters in Eastbourne – and …

Gameseek, FindAddBuy, PowerPlay Direct, Games Basement, Barkman Computers and Disks and Discs will all be stocking the special GamesAid bundle when it is released on June 25th. The triple-pack, which will retail at 29.99, features Tomb Raider: Underworld from Square Enix, Sega Superstars Tennis and Codemasters racer Fuel, and all …

Warner’S various divisions have united to make LEGO Harry Potter: Years 1-4 a major summer hit. The game has been developed by Traveller’s Tales and is set to recreate the success of previous smashes such as LEGO Star Wars and LEGO Batman – but the publisher believes the Potter-inspired adventure …

Is London Games Festival definitely returning this year? When is it and what will it consist of? Yes it is; the Festival will run throughout October. The LGF is to make London a focus for Interactive Entertainment and to engage with media, consumers and Government. The London Games Festival is …

EA’s massively multiplayer online racer Need For Speed World will launch on July 20th. The game will only be available as a downloadable client at world.needforspeed.com, with a free version allowing gamers to access all race events up to level 10. Beyond that, players will need to purchase the Need …

Retailers have braced themselves for an iPad sales rush as the potentially lucrative device goes on sale in the UK for the first time today. Video games have become a major selling point for Apple’s latest touch-screen unit – with hundreds of titles available to download from the App Store …

All sectors of the games industry unite for record-busting fundraiser

GamesAid raised a staggering 50,000 with a single event at last night’s 3rd Annual Golf & Spa Day fundraiser. The sell-out event was organised by Gem Distribution and held at The Grove in Watford. A variety of fund-raising activities were held, including a live auction for a signed England shirt …

Rockstar Games must have missed the memo that the games market is supposed to be struggling. In the face of a heatwave and miserly customers, the firm this week shifted hundreds of thousands of Red Dead Redemption to secure the biggest opening of a single game so far in 2010. And …