Despite Avatar’s record-breaking performance at the box office, Ubisoft’s game of the film has failed to impress either critic or consumers – and now the French publisher is saying that it plans to rethink its licensing strategy. The goal is to reduce the investment in licenses, and put more emphasis …
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Ubisoft to cut licensing spend
Despite Avatar’s record-breaking performance at the box office, Ubisoft’s game of the film has failed to impress either critic or consumers – and now the French publisher is saying that it plans to rethink its licensing strategy. The goal is to reduce the investment in licenses, and put more emphasis …
Read More »Gerry Berkley joins Centresoft
Retail veteran Gerry Berkley has joined Centresoft as consumer fulfilment sales manager. He joins the distributor following a stint at Shop Direct, where he was tasked with increasing the firm’s share in the entertainment industry. He has worked in retail for 28 years, and has handled games for Woolworths, Blockbuster, …
Read More »Gerry Berkley joins Centresoft
Retail veteran Gerry Berkley has joined Centresoft as consumer fulfilment sales manager. He joins the distributor following a stint at Shop Direct, where he was tasked with increasing the firm’s share in the entertainment industry. He has worked in retail for 28 years, and has handled games for Woolworths, Blockbuster, …
Read More »Nintendo plans big digital campaign
The DSi XL might have been grabbing all the headlines recently, but the start of 2010 has also seen Nintendo focussing on the online capabilities of the DS and Wii. A three week TV campaign kicks off on Monday (January 18th), with two different strands highlighting the capabilities of the …
Read More »Nintendo plans big digital campaign
The DSi XL might have been grabbing all the headlines recently, but the start of 2010 has also seen Nintendo focussing on the online capabilities of the DS and Wii. A three week TV campaign kicks off on Monday (January 18th), with two different strands highlighting the capabilities of the …
Read More »Activision sticking with DJ Hero IP
Leading global publisher Activision Blizzard has vowed to press ahead with its plans for the DJ Hero brand, having confirmed its intention to publish a sequel to the firm’s latest rhythm action IP. If you’re going to make a commitment to doing something original, the odds are that you’re not …
Read More »GAME weathers the storm
And yes, on paper the Group has seen a year-on-year decline in sales. But unfavourable comparisons to the record-breaking numbers of 2008 perhaps mask the fact that GAME is still one of the gems of the UK High Street. And let’s not forget it is the industry’s champion on the …
Read More »Chinatown Wars hits iPhone
In stark contrast to the huge fanfare that pre-empts the release of any console-bound Grand Theft Auto title, Rockstar has quietly and with absolutely no public fuss released its GTA: Chinatown Wars onto Apple’s App Store. The game, which works on both iPhone and iPod Touch, was originally developed and …
Read More »Sega duo set for Feb 26th
Publisher Sega has dated two of its key Q1 titles – Sonic & Sega All-Star Racing and Napoleon: Total War – both of which will be hitting retail on February 26th. The first title is another stab at capturing the Mario Kart Wii crowd, partnering accessible racing mechanics with an …
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