MCV/DEVELOP News, events, research and jobs from the games industry
Ahead of the release of Activision’s DJ hero in the UK this Friday, the co-founder of Guitar Hero Kai Huang has stated that a slow start at retail is not to be unexpected – though the title’s overall sales curve could prove more impressive. We’re not expecting a typical videogame …
Read More »More Hero discs due next year
The CEO of Guitar Hero has confirmed to MCV that retailers can expect more disc-based releases for its music games in 2010. In an exclusive interview, Activision’s music game boss Dan Rosensweig said retailers can expect more Guitar Hero, DJ Hero and Band Hero games next year – but perhaps …
Read More »Modern Warfare 2 rated 18
The BBFC has confirmed that it has granted Activision’s upcoming Call of Duty: Modern Warfare 2 an 18 certificate – making it in the first in the series to receive the highest age restriction. All previous titles in the series have been rated at either BBFC 15 or PEGI 18+. …
Read More »Moore questions Guitar Hero strategy
Despite the vested interest his own company has in the music sector thanks to the Rock Band franchise, EA Sports boss Peter Moore has stated that the genre will face tough challenges ahead. If you look at the ability of the industry to sustain the big box mentality — Guitar …
Read More »DJ Hero to put industry in a spin
Activision believes that DJ Hero can help grow the music game genre – by attracting consumers that have never before played Guitar Hero or Rock Band. The firm’s global publishing boss Mike Griffith admitted in August that the music category was ‘significantly down’ year-on-year – but pointed to Europe as …
Read More »Irony lost on Daily Star
British tabloid The Daily Star has taken the mainstream media’s negative games agenda to a whole new low today with a story claiming that Activision’s Call of Duty: Modern Warfare 2 Prestige Pack, which includes a pair of night vision goggles, is to transform geeky computer game fans” into an …
Read More »Activision shuts Shaba
Reports say San Francisco studio has been shut down
Read More »Layoff reports reopen Activision-Scratch fiasco
Around thirty jobs axed at the former developer of Scratch: The Ultimate DJ
Read More »A2M hails Bethesda after Activision fallout
Canadian studio behind Wet looks to build new IP
Read More »Activision breaks silence on pricing
Giant publisher Activision has defended its decision to slap a 55 RRP on Call of Duty: Modern Warfare 2, insisting the game justifies the price tag. Some retailers had previously expressed concern to MCV over the effect the price – which is 5 more expensive than regular Xbox 360 and …
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