Tag Archives: advertising

Xbox 360 Kinect will not use any of the information it gathers about players or their environments to create targeted advertising, the platform holder has stated. The rebuttal came after Xbox COO and CFO Dennis Durkin talked up the potential commercial benefits to investors at the BMO Capital Markets conference. …

The GAME Group has launched two mammoth Christmas campaigns that aim to attract all possible types of gamer. The marketing plan for GAME is one of the chain’s broadest to date, focusing on the central tagline of ‘Every kind of deal for every kind of gamer’. Ads are already running …

THQ will splurge 2m to reach kids, family and casual audiences this Christmas. The money is being spent on its Great Games, Great Value campaign, which will promote ten of the publisher’s family-friendly titles in the run up to Christmas. These games include Megamind, Truth Or Lies, The Biggest Loser, …

Nintendo’s Christmas push aims to further legitimise video games as a pastime in the eyes of the mainstream. As its Real Stories campaign kicks off this week, the format holder has told MCV that there’s still a long way for the industry to go in terms of securing mass market …

A new handbook has been published that offers publishers and developers advice on in-game advertising. The Advertising and Games Handbook, published by the Internet Advertising Bureau, is made up of contributions from Double Fusion, EA, Sony, IGN, Microsoft and more. It offers an introduction to games advertising planning and buying …

Platform holder Nintendo has lined up a string of family-friendly faces to promote its wares in the UK this Q4. Acclaimed actress Dame Helen Mirren has been drafted in to promote Wii Fit Plus, while reality TV pop group JLS will be the faces of Wii Party. The latter’s first …

The Dead Rising downloadable game has the same marketing impact as a big budget TV ad campaign, says Capcom. Case Zero was released earlier this month for 400 Microsoft Points and has been downloaded half a million times in just two weeks. The game acts as a prequel to Dead …

A new ruling from the London high Court has officially illegalised the importing, advertising or sale of R4 cards in the UK. The R4 is a accessory that allows users to play custom code and, more commonly, illegally pirated games, on the DS handheld. Defendant Wai Dat Chan and Playables …

The Advertising Standards Authority (ASA) has rejected complaints about a Sony advert for recent PS3 hit Heavy Rain. The BBC reports that the objections stemmed from the depiction of a level in the game where two-sided detective Scott Shelby intervenes (or not, depending on the choices made by the player) …

PEGI SA, the organisation that manages the PEGI ratings system, has praised games publishers for their high level of compliance with its advertising guidelines. In the first ever PEGI Advertising Compliance report, 83.2 per cent of game ads and packshots were found to display the new colour-coded ratings system correctly …