MCV/DEVELOP News, events, research and jobs from the games industry
The decision to change the cryptic, artistic PS3 ads of the past to the more straightforward design of the present – lead by the new ‘It Only Does Everything’ message – has seemingly delivered the goods for Sony. Speaking at the MI6 marketing conference in the US, SCEA’s head of …
Read More »IAB forms games advertising group
The Internet Advertising Bureau has formed a new video games steering group that hopes to drive growth in internet advertising within the sector and to establish a code of best practise within the industry. Companies already involved in the scheme include Microsoft, SCEE and EA, according to NewMediaAge. Gaming is …
Read More »GCHQ takes to Xbox Live
Where better to look for the modern day James Bond than in the murky waters of Xbox Live, right? That’s clearly what the UK government believes with news that super-secret intel organisation GCHQ is to run recruitment advertising on Xbox Live. Tomorrow will see the start of a six-week campaign …
Read More »Zynga secures $15 million in VC funding
Socially networked games studio bolstered in spite of recent controversy
Read More »Zynga pulls Facebook ads
FishVille suspended as Mafia Wars developer faces flack
Read More ȣ6m ad spend for Left 4 Dead 2
US super-developer Valve has told MCV it will spend around $10m (6.12m) on the European marketing campaign to support Left 4 Dead 2. The game, published under EA’s Partners label, follows on the heels of last year’s sleeper hit, and pits players in co-op first person shooter scenarios fighting off …
Read More »Head First celebrates 10th birthday
Advertising and design agency Head First is looking ahead after celebrating its tenth birthday. The firm has re-designed its website to highlight the milestone and is even running a series of blogs around the number ten. And the company is now looking to grow its presence in front of the …
Read More »The Hut prepares £3m Q4 ad blitz
The Hut Group is to promote its own website for the first time in its history with a 3 million campaign this Q4 – after being ranked no.1 in The Sunday Times Tech Track 100 list last week. Now The Hut is set to launch its first major above-the-line promotional …
Read More »Capcom plots Monster Hunter success
Publisher Capcom has vowed to keep up the TV advertising to promote its new Monster Hunter game. The title has sat at the top of the ChartTrack PSP Top 10 since its launch last month, and the firm is hoping to build on these sales to establish a ‘body’ of …
Read More »Advertising in casual games ‘offers no return on investment’
Develop '09:Leading industry figures look at generating revenue
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