MCV/DEVELOP News, events, research and jobs from the games industry
PublisHer Rockstar is spending big on its massive, TV-centric marketing operation for L.A. Noire. The GTA firm says it aims to make new IP Noire the blockbuster entertainment event for 2011, and another groundbreaking and exciting release from Rockstar.” The L.A. Noire TV campaign began this week, with spots during …
Read More »Brink to star in FA Cup final
Bethesda is backing Brink with a premium ad spot during the FA Cup final on May 14th. TV activity will run throughout May and June. The Xbox 360, PS3 and PC shooter will also target movie goers before blockbusters such as X-Men and Hangover Part II. Outdoor ads will appear …
Read More »OPINION: Where should publishers draw the line with viral promotion?
Publishers wish to use your role as a trusted influence to interest your friends
Read More »Lynx puts QR codes in EA titles
Fight Night Champion and Shift 2 Unleashed are the first video games to incorporate QR codes. EA has teamed up with deodorant brand Lynx to introduce this unique form of in-game advertising to the Xbox 360 versions of its latest releases. Using a smartphone, gamers will be able to scan …
Read More »Valve: Ad agencies almost worthless
Tired of ‘copycat’ campaigns, Valve has built the Portal 2 TV ads itself. Because, it says, no one knows how to market a game better than the people that made it. The studio said unoriginal ideas and late meetings make the value of creative agencies ‘pretty close to worthless’. No …
Read More »‘85% of UK will see 3DS ads’
Nintendo has a huge mainstream audience in its sights with the 3DS. It says that 85 per cent of the UK will have seen its TV ads three times in the run up to launch, while almost half a million will have had time to go hands on with the …
Read More »Two-month TV campaign for LBP2
Sony has launched a mammoth marketing campaign for its acclaimed release, LittleBigPlanet 2. Ads are appearing in film breaks on Five, Fiver and Five USA and will run for two weeks, while sponsorship will continue for two months. Sony is also launching its own LittleBigPlanet online hub where every level …
Read More »IGN and GameStop tie digital deal
GameStop’s growing ambitions in the digital space have received another boost with news of a new agreement with IGN Entertainment. The online media giant will take on advertising and sponsorship duties for GameStop.com and GameInformer.com. Furthermore, GameStop will integrate IGN content such as previews and reviews as well as editorial …
Read More »Gaming taps into X Factor audience
Around 20m people tuned in to watch this weekend’s X Factor finals – but it’s not just Simon Cowell cashing in on the phenomenon. Games publishers have been riding 2010’s wave of X-hype, with every episode this year featuring more games ads than ever. For Ubisoft, the show has proven …
Read More »Blockbuster back on the offensive
After the most traumatic year in the chain’s history, rental and entertainment retailer Blockbuster is bursting back into life in the US with its first nationwide advertising campaign since 2007. In September of this year Blockbuster’s long and drawn out decent into bankruptcy was finally confirmed. The deal it eventually …
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