Tag Archives: advertising

Microsoft is on the hunt for car nuts with its revved up marketing campaign for Forza Motorsport 4. The Xbox 360 exclusive racing game – out October 14th – will receive the biggest ad drive in the franchise’s history. Creatives will be running in motorsport magazines, on TV and on …

This week we take a look at which reality TV shows advertisers have been targeting, as well as the campaign for Deus Ex: Human Revolution. This information is provided by specialist communication firmGeneration Mediawhich focuses on the entertainment and leisure industries. Games and consoles TV advertising continues to recover with …

Studio shifts focus away from advertising support

Revenue from in-game advertising is expected to increase in the next few years, but are advertisers making the most of our medium? The new Advertising and Video Games report by research firm DFC Intelligence predicts that the in-game advertising market will reach $7.2bn globally by 2016, according to IndustryGamers. The …

We look at the year-on-year change in overall advertising activity for video games on TV from March 27th to August 21st. This is provided by specialist communication firmGeneration Mediawhich focuses on the entertainment and leisure industries. This week we also explain whether there has been a year-on-year change in the …

We look at the latest TV advertising activity for games targeting men and look at the channels that draw the most TVRs. This is provided by specialist communication firmGeneration Mediawhich focuses on the entertainment and leisure industries. This week we take a look at the year-on-year weekly marketing dynamics from …

We look at the latest TV advertising activity for games targeting men and how it affects web search traffic. This is provided by specialist communication firmGeneration Mediawhich focuses on the entertainment and leisure industries. This week we take a look at the year-on-year weekly marketing dynamics from March 20th to …

MCV Pacific has continued its expansion with the introduction of Guy ‘Yug’ Blomberg as marketing and advertising manager. Blomberg will be responsible for spearheading the new brand’s ad sales and promoting it throughout the region via a series of events and partnerships. Companies interested in discussing a wide range of …

Edinburgh Interactive 11: 'Soaring spend on triple-A has created a hit-driven business'

We look at the latest TV advertising activity for games from March to July 17th, plus a look at the Top Ten games advertisers of 2011 so far. This is provided by specialist communication firmGeneration Mediawhich focuses on the entertainment and leisure industries. This week we take a look at …