MCV/DEVELOP News, events, research and jobs from the games industry
Hype surrounding 505 Games’ big summer shooter release Sniper Elite V2?is growing fast. The publisher has already reported strong demo download numbers and positive feedback from both press and consumers for the Xbox 360, PS3 and PC game which arrives on May 4th. It’s a next-gen reboot of the 2005 …
Read More »Advertising cowboys and the new Wild West
David Braben speaks out on controversial advertising practices used by games developers
Read More »Is Tesco the home of game advertising?
We compare last year’s TV marketing activity for games retailers including Tesco, GAME and Sainsbury’s. After GAME?entered administration, competition began in earnest to claim a portion of its market share.Perhaps boldest of the new ‘pretenders’ was Tesco, with its claim to be ‘The Home of Gaming’. But has its previous …
Read More »Kinect Rush cinema ads to reach 1.3m people
Microsoft has laid out its cinema, TV and radio campaign for its new kids game – Kinect Rush: A Disney Pixar Adventure. The 360 title is being backed by cinema ads that will reach 1.3m people, plus there’ll be postcards in foyers. Further activity has been booked on TV channels, …
Read More »ShopTo.net kicks off TV ad drive
Indie retail giant ShopTo.net has kicked off a three-month promotional drive that will see the brand take to UK TV sets. The shorts, one of which can be seen below, will air during this week’s Champions League games on ITV and will lead with next week’s release Mass Effect 3. …
Read More »What’s causing the drop in games TV advertising?
2012 games and consoles TV activity up to February 12th has remained fairly static year-on-year, with a three per cent decline in individual TVRs. This week we look at two of the key contributing factors to this change. The number of campaigns that have been on air can be a …
Read More »MCV GameTime: Industry TV advertising monitor (wk ending January 29th)
2012 started brightly for games and consoles TV advertising. The first two full weeks produced remarkable year-on-year growth (52 per cent and 2,498 per cent). The extraordinary growth witnessed during the week ending January 15th reflects a very poor corresponding week in 2011, when a small base of just three …
Read More »Top five kids gaming sites’ share of TV ad market
Children’s social gaming sites such as Moshi Monsters accounted for almost ten per cent of all video game TV advertising last month. From January 1st to 22nd 2011 there were just two of these sites advertising on UK TV, Moshi Monsters and Fight My Monster.These accounted for 5.9 per cent, …
Read More »Games becomes second-fastest growing TV ad sector
Video games has become the second fastest growing TV advertising market in the UK, behind office equipment. We saw last week that games and consoles TV advertising had kicked off 2012 brightly. Growth in the market has accelerated to 62 per cent year-on-year. It also puts it well ahead of …
Read More »Games advertising jumps year-on-year
An upbeat start to 2012 has seen games and consoles TV advertising increase 28 per cent year-on-year. This growth has been stimulated by six extra campaigns compared to 2011 (22 versus 16). Health and fitness related titles have contributed the lion’s share of 2012 activity, with five games on air …
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