Tag Archives: advertising

After the disastrous collapse of 2009, global advertising revenue is again on the rise. That’s according to Worldwatch Institute’s Vital Signs Online service, which found that the 9.6 per cent drop suffer in 2009 in the aftermath of the global banking meltdown has been partially reversed thanks to a 3.3 …

We investigate the young London social start-up and talk advergaming, film and tech

Future PLC has announced digital revenue growth of 24 per cent for its most recent financial quarter. Overall group revenues were down three per cent, although the UK outperformed this with revenues falling just one per cent. Furthermore, Future’s US operations remain on track for profitability in 2013, despite further …

IGN and TalkSport have forged a new commercial alliance that allows for cross-platform advertising. Publishers can now do a single commercial deal that will cover both TalkSport and IGN, while the two media outlets will also share content. Under the new deal, sales teams from both businesses will work together, …

Playground Games' Trevor Williams on building up a new studio

The age of excess is clearly over. UK games firms are spending 99m on advertising this Christmas, MCV can reveal. That’s a drop of 40 per cent year-on-year. The figures are based on a survey of the biggest companies in the UK games industry. In comparison, publishers, retailers and developers …

All eyes may be on Call of Duty, but Square Enix says it’s Hitman that will be the ‘last big game of the year’. The publisher has warned rivals not to underestimate the return of Agent 47 on November 20th – and has triggered a massive campaign to show how …

The first mass market Wii U TV ad went live this week – as part of a campaign as big as the first Wii’s launch. The ads started appearing yesterday (October 17th) after the successful debut of the sampling tour last month, with a 60-second ad airing during Saturday’s X …

Codemasters hopes to take F1 2012 to the masses with its TV campaign. Speaking to MCV, F1 brand director Hayley Holland said the plan is to take the game to ‘beyond the core audience’. With this year’s new gameplay mode that eases players into the F1 experience, F1 2012’s media …

EA has admitted that it is to distance itself from TV and print advertising in favour of a social networking focused marketing strategy. The decision comes following the results of its Battlefield 3 Facebook campaign – the performance of which significantly exceeded EA’s expectations. ClickZ reports that the company invested …