Tag Archives: advertising

It’s out now, but Nintendo expects Pikmin 3 to be a Wii U system-seller right up until Christmas. The company told MCV that it is already planning a post-launch campaign that will run during Q4, accompanying other blockbuster titles such as Super Mario 3D World and Donkey Kong Country: Tropical …

InnoGames is using UK TV to grow the userbase of its free-to-play strategy game Forge of Empires. The ads have been running for several weeks, with the online games firm planning a long-term TV campaign for the title. The campaign has helped Forge of Empires push its userbase past 10m, …

Meteor Entertainment argues word-of-mouth is the best way to sell a game as a service

Games-centric advertising agency Intergi has announced that revenues at its new European arm have tripled in its first year. Intergi established its London office in July 2012. It also operates out of New york, Los Angeles, San Francisco and Florida. It intends to open Australian and Canadian offices in 2014. …

Advertising has been a central element in the design process behind not only the Xbox One but also the Kinect 2.0 camera, Microsoft has said. That’s according to StickTwiddlers which travelled to Microsoft’s London office earlier this week to meet with Xbox Live’s advertising team. Although none of the employees …

The late Apple boss Steve Jobs pulled the plug on his firm advertising its products Rupert Murdoch’s TV network Fox. Jobs – who was a Buddhist – allegedly believed that Fox has become an incredibly destructive force in US society” according to an upcoming book about the 2012 US presidential …

There was a time when you couldn’t flick on Coronation Street without seeing Ant and Dec prance about on a Wii Fit Balance Board. If a game was worth stocking, it had a TV ad. And there were hundreds of them, often found alongside big football matches orThe X Factor. …

Ad tech company to offer improved support for King, Supercell and others

Mobile ad network releases 'SDK 370'

Publisher acknowledges videos 'did not accurately reflect the content of the game'