MCV/DEVELOP News, events, research and jobs from the games industry
Nintendo characters are to start appearing on the packing of kids’ yoghurt snack Frubes as part of a new promotion. Nintendo UK will collaborate with food firm Yoplait to place characters such as Mario, Luigi, Peach and Bowser on the side of the company’s Petits Filous Frubes. Mario, Luigi, Toadette, …
Read More »INSIGHT: How smaller businesses can thrive in the new games industry
Former Call of Duty marketing director Ian McClellan, who now operates his own agency Plug and Play,offers his advice on coping with the transition of the games industry In the entertainment industry, there are always current buzz-words. They help keep us focused in an industry that is an ocean of …
Read More »TV advertising still pivotal to kids market
Generation Media says that television advertising is the most effective way to reach a younger audience… Consolidated TV data year-to-date reveals an increase in children’s focused TV advertising from the games market. This follows an increase to kids’ exposure to emerging media channels and new technology. Various sources suggest that …
Read More »Predicting the Q4 video game TV invasion
Ad specialist Generation Media takes a look at historical TV marketing data to predict the level of screen advertising we might expect from video games during Q4… PROJECTING THE SHAPE OF Q4 GAMES & CONSOLES TV MARKETING Whilst there has been a trend in recent years to start campaigns earlier …
Read More »Warner Bros spends big on Batman: Arkham Origins
Forget PS4 and Xbox One, one of the biggest marketing campaigns of Christmas will be for a current-gen game. Warner Bros has revealed a huge advertising push behind its new Batman title – Arkham Origins. It includes a blockbuster TV campaign, events, drinks promotions with Kick, plus heavyweight online, digital …
Read More »UK games industry spending £128m on Christmas advertising
There may be fewer games on shelves from fewer publishers, but the UK boxed games industry will spend 128m on advertising this Q4 – 30m more than last year. The majority of that – 68m – will be spent promoting PS4 and Xbox One hardware and software, despite the fact …
Read More »Microsoft accuses AdAge reports of misinterpretation
Having found itself once again at the heart of a PR maelstrom yesterday, Microsoft has distanced itself about reports regarding Xbox One’s advertising platform. MCV reported yesterday that Xbox marketing boss Yusuf Mehdi told a marketing summit audience that Xbox One would offer advertising partners a huge new trove of …
Read More »UPDATED: Xbox One "brings marketers a huge trove of data about what’s going on in living rooms"
Xbox’s chief marketing and strategy officer this weekend told an audience of advertisers that the console could change the way they engage with consumers. AdvertisingAge reports that Xbox’s chief marketing and strategy officer Yusuf Mehdi told to the Association of National Advertisers Masters of Marketing Conference that the Xbox One …
Read More »ASA dismisses GAME "We Won’t Be Beaten on Trade-ins" complaint
The Advertising Standards Authority has rejected a complaint raised against retailer GAME. Three complainants had alleged that GAME’s We Won’t Be Beaten on Trade-ins” offer, which promises to beat any rival trade-in offer by 1, was misleading because they reported that when they attempted to take advantage of the offer …
Read More »Grantoo SDK brings multiplayer to Rail Rush
Deal with Miniclip brings over 1 million DAUs to San Francisco startup's network.
Read More »