MCV/DEVELOP News, events, research and jobs from the games industry
We look at the overall advertising activity for video games on TV this year up to July 10th, and examine how publishers are targeting different TV audiences. This is provided by specialist communication firmGeneration Mediawhich focuses on the entertainment and leisure industries. This week we take a look at the …
Read More »MCV GameTime (week ending July 22nd)
In the third instalment of this weekly feature, we look at the overall advertising activity for video games on TV this year up to July 4th. This is provided by specialist communication firmGeneration Mediawhich focuses on the entertainment and leisure industries. This week we take a look at the year-on-year …
Read More »MCV GameTime (week ending July 15th)
In our second weekly feature, we look at the overall advertising activity for video games on TV this year up to June 27th. This is provided by specialist communication firmGeneration Mediawhich focuses on the entertainment and leisure industries. This week we take a look at the year-on-year weekly marketing dynamics …
Read More »Bethesda kicks off Rage ads early
Bethesda’s upcoming FPS Rage has benefited from a string of early ads to build excitement well ahead of release. The publisher kicked off its Rage marketing action plan around half a year ahead of its October 7th release to set the new 360, PS3 and PC IP apart from other …
Read More »FEATURE: Engaging with gamers
Video games have the most devoted following of any entertainment medium.Gamers queue for days to pick up new blockbusters at launch. They furiously defend their favourite games from criticism. And they don’t just want to talk with developers and publishers – they want to get involved. Such passion is great …
Read More »Introducing MCV Gametime
In a new weekly feature, we look at the overall advertising activity for video games on TV. This is provided by specialist communication firm Generation Media which focuses on the entertainment and leisure industries. In week one we take a look at the year-on-year weekly marketing dynamics from January 1st …
Read More »Kinect’s next trick – interactive ads
In news that could well agitate devoted Xbox followers as much as it excites commercial partners, Microsoft has unveiled a brand new interactive advertising platform for Kinect. Called NUads (Natural User-Interface Ads), it will allow brands to get gamers engaging with their ads either on the Xbox 360 dashboard or …
Read More »Namco Bandai backs 3DS with ten-month ad push
Nintendo may still be spending heavily to promote the 3DS, but now third-party publishers are getting in on the act. Namco Bandai has launched its ‘Inspir3Dgaming’ campaign to promote its 3DS games every month from June 2011 to March 2012. Ads will reach thousands of readers of specialist gaming publications …
Read More »THQs £1m bid to get UK men fit
THQ is pumping 1m into marketing its new male-focused keep-fit title, UFC Personal Trainer. Unlike other fitness games on the market, it features specific mixed martial arts exercises used by Ultimate Fighting Championship competitors. This is part of a bid to win over the male gamer as well as female …
Read More »Kempt on web games and digital marketing
UK specialists in advergames discuss the ultimate in impulse gaming
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