MCV/DEVELOP News, events, research and jobs from the games industry
Generation Media digital media executive Sam Clutterbuck discusses how ad strategies have evolved alongside the boom in mobile gaming. The growth of mobile gaming in the past few years is hardly uncharted territory, but even to the most mobile savvy among us, the numbers are staggering. In 2013, eight per …
Read More »YouTubers in uproar as site penalises edgy content
Video streaming giant YouTube has once again infuriated a number of its biggest stars by withholding advertising revenue. The exact causes of this most recent uproar remain a little ambiguous. A number of names have exploded on social media after being informed by YouTube that advertising had been blocked on …
Read More »Global eSports sponsorship to smash £500m this year
Superdata expects advertising to account for more than half a billion pounds in eSports revenue by the end of 2016. The data firm says sponsorship and advertising will account for the vast majority of money, far outstripping prize pools (60m) and betting (45m). In fact, sponsorship now accounts for almost …
Read More »OPINION: Why is games TV advertising down year-on-year?
Generation Media account executive Joe Phelan looks at the decline in games marketing so far this year and finds out in which sectors TV ads are concentrated. Following E3, many will be looking forward to the end of the year, but we have decided to look back on 2016 so …
Read More »Google: ‘There has been a marked shift in the way developers advertise’
Vinod Ramachandran, senior product manager for Google’s app install advertising business, reveals the ways games advertising has evolved and breaks down the tech giant’s options for creators looking to get their title noticed
Read More »John Riccitiello: ‘Mobile giants are leaving money on the table for smaller devs’
Unity CEO tells Unite Europe audience that social aspects and advertising, rather than analytics, should be the key investment for devs wanting to ‘outperform’ mobile chart-toppers
Read More »Gears of War 4 outspending current releases in US TV ad response
Microsoft’s Gears of War 4 may not be arriving for another six months, but it currently has a bigger ad presence on US TV than games that are just around the corner. VentureBeat reports that data from real-time TV advertising intelligence iSpot.tv show that Microsoft accounted for 24.4 per cent …
Read More »Machinima and FTC call peace on deceptive advertising complaint
The US Federal Trade Commission has agreed a final consent order with Machinima about the network’s future paid endorsements. In September last year the FTC ruled that Machinima was guilty of ‘deceptive advertising’ after it found that the network paid some YouTubers up to $30k to produce Xbox One videos …
Read More »Google to embed mobile game demos in search results
Platform holder to highlight titles made by smaller studios through Google Play Indie Corner initiative
Read More »DeltaDNA targets smaller games with SmartAds On-Demand
Ad mediation dynamically adjusts to player count in titles with low number of users
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