MCV/DEVELOP News, events, research and jobs from the games industry
It’s been a difficult few years for Microsoft on the games side of things. Though Xbox One sales have certainly not been shabby, the console has failed to top the massively successful PlayStation 4. All of that changed this year. The firm claimed the hardware top spots in the UK …
Read More »‘We want to do for eSports what Sky did for football’ says AD&D
AD&D, a new partnership formed by UK agency Attention Seekers and US events giants Done & Dusted, has said it wants to do for competitive gaming what Sky did for football. The firm has said that it wants to revolutionise how eSports is presented and make them more accessible to …
Read More »GAME announces charity partnership with SpecialEffect
High Street retailer GAME is teaming up with games industry charity SpecialEffect in the UK. GAME announced that its UK stores will be partnering with the organisation following a company-wide survey of its staff to see which charity they wanted to support. As a part of this, GAME will be …
Read More »‘We want to do for eSports what Sky did for football’ says AD&D
AD&D, a new partnership formed by UK agency Attention Seekers and US events giants Done & Dusted, has said it wants to do for competitive gaming what Sky did for football. The firm has said that it wants to revolutionise how eSports is presented and make them more accessible to …
Read More »Xbox: It’s been a challenging year for UK games market
Platform holder Xbox has said that 2016 has been a mixed year for the games market. UK marketing boss Harvey Eagle said that the performance of this year’s releases has varied wildly. A number of titles, including Call of Duty: Infinite Warfare, Titanfall 2, Watch Dogs 2 and Dishonored 2 …
Read More »Capcom targets 4m Day One sales for Resident Evil 7
Publisher Capcom has said that Resident Evil 7 will be its biggest launch on the current generation of hardware. Speaking to MCV, EMEA marketing director Antoine Molant said that the firm’s ambition is to sell 4m units in its first day on shelves worldwide. The exec cites strong pre-orders for …
Read More »Natural Motion’s Reil talks Dawn of Titans, the mid-core sector and the state of the mobile market
Ahead of the launch of its new action strategy title, Dawn of Titans, we spoke to Natural Motion boss Torsten Reil to take the pulse of the mobile market You’ve billed Dawn of Titans as a Natural Motion’s first mid-core title. Why was this a sector you were interested in …
Read More »PS4 sales up 227% in Japan as Final Fantasy XV launches
To no-one’s surprise, this week’s No.1 in Japan is Final Fantasy XV, according to data from Famitsu. The long-in-development and much-anticipated JRPG sold 716,649 units in its first week on shelves. Square Enix announced that Final Fantasy XV had sold 5m units in its first day on sale worldwide. The …
Read More »The Last of Us, Uncharted, Marvel vs Capcom, Crash Bandicoot and WipEout headline PlayStation Experience 2016
PlayStation held its third annual Experience event this year, with some big names showing up on the platform holder’s stage. The platform holder opened up with a brand new title in the Uncharted franchise, entitled The Lost Legacy, featuring Drake’s ex-girlfriend, Chloe. It’s being developed by franchise creators Naughty Dog, …
Read More »‘Xbox has got its mojo back’ – strong Xbox One sales strengthen brand
2016 will be viewed as a tipping point for Xbox One. That’s according to Xbox UK marketing chief Harvey Eagle, who says that this was the year the brand ‘got its mojo back’. The exec cited strong sales of Microsoft’s slimmer and cheaper Xbox One S SKU, which hit shelves …
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